Alrighty, y'all. With the launch of our 2018 Gift Guide, it means only one thing.⠀The holidays are coming.
Rather than thinking about how you can discount your products, I actually want to challenge you to not discount them. Let's turn this idea of discounting your products which you work so hard to create on it's head and think about ways that you can add value instead.
When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating, even writing an Instagram post, you want it to speak to a specific group of people every time. By trying to speak to everyone by doing everything, you are essentially speaking to no one. So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.
When it comes to product launches, there are so many moving parts and piece to think about. Besides getting the products themselves ready, there are so many other things to think about. How are you going to get your audience to get excited too, how are you going to spread the word about the products you're creating, and most importantly, how are you going to keep their attention and convert the online curiosity to clicks, which will then turn into sales?
These days, using video is one of the best ways to not only nurture engagement, but capture attention instantly.