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As a product designer or a maker, many times it may come to mind to create a product collection.  Perhaps you want to sell more than one item at a time or you want to have a cohesive process for everything you’re creating.  A product collection is a great way to do this, and it’s easy to do it well and do it in a way that works for your business.

We want to help you to make your next Collection even better, by offering a FREE class on September 20th, 2018, all about Creating Cohesive Collections!


When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating,  even writing an Instagram post, you want it to speak to a specific group of people every time.  By trying to speak to everyone by doing everything,  you are essentially speaking to no one.  So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.


When it comes to product launches, there are so many moving parts and piece to think about.  Besides getting the products themselves ready, there are so many other things to think about.  How are you going to get your audience to get excited too, how are you going to spread the word about the products you're creating, and most importantly, how are you going to keep their attention and convert the online curiosity to clicks, which will then turn into sales? 

These days, using video is one of the best ways to not only nurture engagement, but capture attention instantly.


When it comes to your content that you are putting out into the world about your business, are you posting consistently and with a style that works for your business, or are you just putting things out there willy-nilly and hoping for the best?  Well my friend, if you're leaning more towards the willy-nilly side, today's post will hopefully help you to get a bit more streamlined.  Today, we're going to be talking all about Content Marketing.

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A supportive, community-driven environment for makers, artists, and designers that provides the knowledge, tools, and encouragement you need to grow your business like a creative founder.

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