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2019 Conference Details Interest List - Society for Creative Founders

Our Fall 2018 Conference  is SOLD OUT!

If you are interested in learning more about our 2019 Conference when details are available, sign up below. 

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This Fall, we're once again bringing 27 women together who are artists, makers, and designers in the creative industry to bring their business to the next level, for our 12th Conference Experience.  Our Four Day, All-Inclusive Workshop Experience will help them go from 1,001 ideas to getting clarity for the best ideas to execute by designing developing a clear direction for your business so you know where to go next.  Our Fall Conference will be from Thursday, October 4th to Sunday, October 7th.

As artists, makers, and designers, you’re creative business owners - you're creative founders.

And it’s hard to strike a balance between the creative side of our brain and the logical business side. Being and doing "all of the things" for your business and still finding time and inspiration to create new designs and come up with new ideas is the world we live in.

How would you feel if you knew you had a plan and a community of true business friendships to back you up long after you left a conference?  

It makes such a difference when you have people surrounding you who are there to help you think things through as you grow your business ... and we have witnessed the tremendous impact it can make time and time again.

2018 Fall Creative Founders Conference Details
Society for Creative Founders Fall 2018 Conference

Society for Creative Founders Fall 2018 Conference
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As a creative business owner,

  • You have 1,001 ideas and aren’t sure which are the best ones to execute.

  • You’re tired of working like crazy for what seems like little reward.
  • Your online community isn’t what you really need anymore - you want to form personal friendships with people who are in your specific industry. You know you need to surround you with people who get you.  

You know that you are ready to make the changes to help your business, your relationships, AND your life to flourish.

How do you find clarity and know which is the shortest path to your dreams? Who can help you with specific experience in your industry

Your big dreams may seem far from reach now, and there is all this messy stuff in the middle of trying to get there. You need clarity.  

With more clarity, you’ll not only know what to work on, but you’ll also...  

  • give yourself more time and a better work/life balance  
  •  know you can trust yourself to do the work to actually get there
  •  know what products to produce because they align with your goals
  •  have a roadmap to follow instead of flying by the seat of your pants
  • give yourself the confidence you need to help your business to grow


Right now, you may feel overwhelmed, feel burnt out, frustrated you aren’t in the mindset to plan, stuck, or uninspired. The Creative Founders Conference is exactly what you’ve been looking for to help you feel inspired, in control, and confident in your work and your dreams. 

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The Society for Creative Founders Conference (formerly Stationery Academy) is a retreat-like, four-day conference designed to re-focus and re-energize your business goals within a community of like-minded creatives. 

If you'd like to see a more detailed, in-depth conversation about this Fall's Conference, watch the replay from our "All the Info" webinar here!

This all-inclusive experience will help you find clarity in the dreams you have and guidance from our experts and your peers with an on-going, elite community. Get the answers you crave and leave with specific action steps and a business plan for your creative business.  

And this year, we've built time for hard work and time for relaxation into our schedule, every day, both in little snippets of time and longer ones, so that you can have time you need to get re-energized, re-focused, and learn the specific skills you know that you need to make your business what it is meant to be - absolutely amazing.


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4:00 | Welcome to your Conference Experience! 

Introductions, Conversations, Roommate Chats, and a casual Welcome Dinner will kick things off, followed by an evening with conversations guided around reviewing your year in addition to talking about what your definition of success looks like for you and your life. We can't wait to welcome you to the beach on Thursday afternoon!  **Please do not arrive prior to 4:00 so that we can ensure everything is ready prior to your arrival. 

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On Friday and Saturday, we will spend most of the day in learning sessions.  Each day will include two main sessions and the choice of attending two different breakout sessions.  The details for each session are listed directly underneath their title, so click on the + sign to learn more about each session that will be taught each day!

Society for Creative Founders Fall 2018 Conference
Society for Creative Founders Fall 2018 Conference

Main Session: Finding your Voice as a Maker, Artist, or Designer

Presented by Erin Kendrick of Erin is Creative

In this session we will discuss the differences and similarities between makers, artists, and designers. We will discuss "pretty things" and why it's necessary to stand out and stay in your lane. We will do a few hands-on exercises to help attendees discover their mark. I also want to discuss the idea of being willing to lose in order to win.

Breakout Session: Expanding your Services while Staying True to your Design Aesthetic

Presented by Heather O'Brien of Heather O'Brien Design

In this session, you will learn how to tell if it is the right time to expand your services for your business. We will cover how to determine what type of service to expand into, as well as deciding on an expected budget and timeline for expanding. You will learn how to make sure your brand, voice, and design aesthetic carry over to this new endeavor to maintain a cohesive business. We will walk through the process on how to implement a multi-faceted business in your social media and on your website, as well as how to prepare for launching and marketing your new service.

Breakout Session: How Working Backwards Can Help you Excel at your Creativity

Presented by Erin Kendrick of Erin is Creative

For this session you will learn practical steps for starting with the end in mind using creativity as a way of problem solving. Artists see the end at the beginning. You know what the finished piece should look like, where it should be installed, how it will interact with the viewer, etc. We have to work backwards to achieve success, choosing the right approach, materials, etcetera. We will spend time talking about different processes and how to train yourself to begin to work backwards each and every time to excel at your creativity more than you thought possible.

Mid-Morning Break + Lunch

Main Session: Using Product Photography to Elevate your Visual Brand

Presented by Ashley Cochrane of Ashley Victoria Photography

This session will cover a range of options for displaying your work on your website & social media utilizing stock imagery & custom product photography. These two options vary greatly in price & flexibility, but both can be used to elevate your visual branding and reach those clients who fall into your brand’s specific niche. We’ll discuss the difference between hiring a photographer to shoot custom product imagery and purchasing pre-made styled stock images, and how the two can be used together to create a collection of images to have at your fingertips for marketing. After discussing these 2 options for styled imagery, we’ll have time for a hands-on lesson in how to use Photoshop to overlay your work seamlessly into a styled image.

Breakout Session: Creating Workflows for your Business and Clients

Presented by Heather O'Brien of Heather O'Brien Design

During this session, you will learn how to discover your business and client workflow to help streamline your process with each and every client. As well as how to create your outline for your intake forms, questionnaires, info PDFs, packets, proofing forms and much more! You will learn the benefits of having a system that helps you automate and control every aspect of your business transaction from start to finish; and in turn how it helps to create an amazing client experience. You will also learn the ins and outs of some of the industries top CRM (Client Relationship Management) Systems to help determine which one is right for you and your business. And you will learn how it can help you easily manage your on-boarding, duration, and post-project workflows.

Breakout Session: Finding Amazing Employees and Hiring Help

Presented by Valerie McKeehan of Lily and Val

Hiring employees can be a scary thought for many reasons. Not only are you releasing control, but questions arise about finding the right fit for you and your business. How do you know when it's time to hire? Should you hire a pay-rolled employee vs. a sub contractor? This session will help break down the idea of hiring to determine what is right for you and your business. We will also cover practical tips for managing employees.

FAQ + Day 1 Review

If you have questions that have come to you from a session earlier in the day, this will be a chance for you to ask follow-up questions. This way, we can have conversations about that and have those questions answered for you. In addition, the wrap-up session will go over your biggest takeaways from the day so that if you weren't able to attend one of the breakout sessions, you can still potentially learn something from somebody else who was able to attend that one. Then, it's off to dinner at a local restaurant on the beach!

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Fall 2018 Creative Founders Conference
Fall 2018 Creative Founders Conference

Main Session: Making a Solid Financial Foundation

Presented by Heather Jordan of Durst and Jordan Accounting

We will discuss making your business financially sound, business entities, taxes, deductions, retirement planning, and bookkeeping tasks. Specifically, what type of entity should your business be? What paperwork do you need to have filed in order to be financially sound? What tax forms do you need, and what deductions and receipts do you need to keep track of? We'll cover all of these items and more in this session.

Pricing for Product Sellers and Service Providers

Team-Taught by Heather Jordan and Kristin Wilson

We will discuss money mindset, pricing items, profit margins, an annual plan for financial success, and more. In order to grow a sustainable, profitable business, you need to have the tools to help you get there. We will provide you with everything you need and work through the session with you to help you to become financially confident in your pricing for your business.

Following this session, the wholesale breakout will take place. They will not be at the same time, so that you can choose to spend more time working through things for your business at the pricing session or have a session specifically focused on wholesale pricing.

Breakout Session: Wholesale Pricing + Growing Relationships with Retailers

Presented by Amy Kinslow of Southern Fried Design Barn

For this session you will learn practical steps for starting with the The wholesale world can be intimidating, but it doesn't have to be! Learn how to grow your brand selling wholesale to small local stores and big box retailers. In 5 short years, Amy Kinslow of Southern Fried Design Barn went from zero retailers to 150+ stores all over the southeast. She has worked with 2 rep groups, over 40 reps and exhibited at the National Stationery Show and America's #1 wholesale market, Americasmart. She'll share with you her most profitable products, how she manages a large inventory, and the lesson she learned in having the right rep for your brand.

Social Media Styling for your Brand

Presented by Ashley Cochrane of Ashley Victoria Photography

This session will introduce styling & photographing your social media images to fit within your visual brand aesthetic. Beautiful, cohesive imagery is the first thing that draws in new customers and keeps your current customers excited, but it doesn’t have to be overwhelming. The best camera is the one that’s in your hand, and you can create beautiful, on-brand images by pulling together key elements and utilizing what you know about your brand’s personality and your target clients.

Learn how to build a styling kit, utilize objects in your environment, and source items that fit your brand to best communicate your style to your target audience. We’ll also discuss editing to your aesthetic and quick workflow tips using your smartphone.

Mid-Morning Break + Lunch

Main Session: Using Storytelling through Marketing

Presented by Valerie McKeehan of Lily and Val

People are wired to love stories! It's how we become drawn in, connect with others, easily remember information, and communicate emotion. Marketing your brand is the perfect opportunity to utilize story-telling in order to deeply connect with your audience. Story-telling is also the way to stand out from the noise and all the sales messages consumers are bombarded with every day. This session will cover the basics of story marketing and give practical ways to implement stories into your marketing strategy.

Breakout Session: Presenting at Holiday Markets and Craft Fairs

Presented by Amy Kinslow of Southern Fried Design Barn

Selling your products at holiday and craft shows is a great way to expand your brand, get instant feedback and turn a quick profit. Amy Kinslow, owner of Southern Fried Design Barn has exhibited at over 40 different shows and has years of experience selling her designs at small and large scale shows. Learn her most profitable selling tips, how to gains returning customers and her holiday schedule strategy. In addition, she'll share what she has learned from other entrepreneurs in the world of craft and holiday shows.

Breakout Session: Planning for and Marketing your Business at Bridal Shows

Presented by Kristin Wilson of the Society for Creative Founders & Grace and Serendipity

With more than 8 years in the wedding industry, Kristin has marketed her business at bridal shows since the beginning. She will share her tips and tricks of the trade with you, learning everything from how to turn a bridal show into a tremendous word-of-mouth marketing tool, to booth setup, to dos and don'ts on the day of the show. A bridal show can either be an amazing experience or a source of tremendous frustration, and a lot of that has to do with the time and effort you put in prior to the show beginning, along with the months that follow. She will walk you through step-by-step how to set up your business for Success at a bridal show no matter if you are anticipating to visit with 10 Brides or 300 at each show.

FAQ + Day 2 Wrap-Up

If you have questions that have come to you from a session earlier in the day, this will be a chance for you to ask follow-up questions. This way, we can have conversations about that and have those questions answered for you. In addition, the wrap-up session will go over your biggest takeaways from the day so that if you weren't able to attend one of the breakout sessions, you can still potentially learn something from somebody else who was able to attend that one. Then, it's off to dinner at a local restaurant on the beach!

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Fall 2018 Creative Founders Conference

Headshot Session

Offered by Ashley Cochrane of Ashley Victoria Photography

We'll start our final day with each attendee receiving one complimentary headshot from our Conference Photography, Ashley Victoria. Having updated headshots are something that every single business owner needs, and we wanted to ensure you would receive a professional headshot before heading home!

Your Plan Session

Led by Kristin Wilson of the Society for Creative Founders

After headshots, we'll do our only session of the day, which is focused fully on creating your business plan. We will walk through all of the details needed to make a solid plan moving forward. We'll talk about different planning processes, set goals, talk about opportunities and how to expand your horizons, and make an actual plan so that when you head home that day you are ready to begin for the moment you begin. You will have a plan starting first thing on Monday morning so that you can keep up the momentum you gained during your time spent here! After our main session together, you can choose to continue to plan in a group setting, or find a quiet space where you can fully focus on what you need to in order to create a plan for success.

Lunch and Closing

At the conclusion of our morning sessions, we'll have lunch together once more, followed by One-on-One sessions that are available to be booked with each of our speakers from 1-4 on Sunday afternoon. Our Conference will come to a close by 5:00pm on Sunday evening.

One on One Sessions

One on One Sessions will be available to book with each of the speakers as a first come, first available basis. More details will become available to our attendees about these at a later date, prior to the Conference.

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2018 Fall Creative Founders Conference

Your Client + Your Brand will be taught online prior to the Conference!
**Brand New Addition to this Fall! **

From surveying all of the people that have attended our conferences in the past and working with our community members now, what we found the people had the most questions and in-depth conversations on following attending our Conference the most often are in reference to your core, marketing, money, and planning.

So, for the first time ever, we will be teaching the Your Client and Your Brand sessions online prior to the Conference beginning so that we can dedicate our in-person time to what people have requested the most. 

These classes will both occur in September, and be available only for those attending the conference. You will be able to meet your fellow attendees and establish a stronger foundation for your client and brand for your business before you attend. Then after the conference. the recordings will be available for you to refer to. We wanted to make sure that we did this beforehand so that if you are newer it business or you have to have a client refresh or a branding refresh you could come in with those ideas already in progress, and have established your brand and your client a little bit more. You'll be able to meet your fellow attendees beforehand as well, so that by the time you arrive you are already familiar with each other. This is a new addition that we are really excited to bring in to this year's experience!

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Society for Creative Founders Fall Conference 2018

Our 2018 speakers have more than 60 years of experience in business combined. Each one of these women are approachable and genuinely care, each one has attended our Conference previously, and they are now returning to pay it forward to each of you. They are just as excited as you are about our conference experience. 

These women are well-versed in private-label products and design with experience in running their own business successfully. You'll be able to cover anything with our 2018 panel - whether it be wholesale, retail, licensing, custom services, or online retail (Etsy, Amazon Handmade, or your own online shop). The topics this fall will focus heavily on personalizing your branding, marketing, growing your business, and selling online. 

Stationery designers, calligraphers, Etsy shop owners, graphic designers, artists, creatives and makers who are running a creative business will leave with actionable takeaways, engaging discussions, business systems and plan, a strategy for strategic growth, guidelines to create a strong brand, marketing plan and strategies, strong foundational values and an authentic community.  And we can not wait to have you join us. 


Ever since she had the opportunity to work at her local stationery store in high school, Amy Kinslow, owner of Southern Fried Design Barn, knew she wanted to be connected to this field of work. Soon after graduating college with a degree in graphic design, Amy attended the first ever Creative Founders Conference in 2011 with a small idea and a big dream.  The conference kick-started her business in late 2011.

In the years to follow, she would create over 15 different brand collections, including over 200 unique products, exhibit at the National Stationery Show for 3 consecutive years, exhibit at America’s largest wholesale market, Americasmart, gain over 150+ retailers and work with over 40+ representatives who have sold her product line and continue to today. In addition, she has raised over $10,000 in fundraiser efforts, had 8 nationwide magazines showcase her product, exhibited at 50+ holiday and craft markets and she hasn't stopped yet!

Society for Creative Founders Conference Speaker Valerie McKeehan of Lily and Val

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Valerie McKeehan is the Founder & Creative Director of Lily & Val, a Pittsburgh-based boutique stationery and lifestyle brand and author of the best-selling book, The Complete Book of Chalk Lettering. With beginnings rooted in chalk art, the Lily & Val brand continues to be an expression of Valerie’s penchant for nostalgia and sentimentality, capturing the simple beauty of ordinary life. Memories of days well-spent or days long since past inform and inspire much of her work.

Through her whimsical and iconic designs, she encourages others to live creatively, passionately and in tune with the simple pleasures of life from the ordinary to the extraordinary. Her work has been featured throughout the national press including Martha Stewart Living, Good Housekeeping, Food Network, and Good Morning America with corporate clients such as Starbucks, Macy’s, Anthropologie and Flow Magazine.

Society for Creative Founders Conference Speaker Erin Kendrick of Erin is Creative

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Erin Kendrick is an emerging visual artist from Jacksonville, Florida. After receiving her formal art training at Florida State University (BFA, Studio Art, 1999) and Georgia State University (MFA, Drawing & Painting, 2003), she worked as a Studio Artist and Arts Educator in Atlanta, Georgia. In 2009, she returned to Jacksonville and created E. Street Design Co., an event & stationery design company. Even though her business was relatively successful she was never truly excited about what she was creating. In a leap of faith she recently returned to her first love, visual art, and found her authentic creative voice. In doing so, she discovered her “mark” and her business has thrived ever since.

Erin is currently a visual artist, graphic designer, and arts educator. She is the owner of Erin is Creative LLC, and maintains a studio at CoRK Arts District in Jacksonville, Florida. She is also an Adjunct Professor in the Department of Art and Design at the University of North Florida.

Society for Creative Founders Conference Speaker Heather O'Brien

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Heather is the owner and designer at Heather O’Brien Design, a wedding stationery and branding business in Jacksonville, Florida. Heather is a wife and a mama to three girls (including a set of identical twins!) and has over 12 years of design and branding experience and has been in the entrepreneur world for 8 years now. She is so excited to be sharing with you how to create and maintain your perfect workflow as well as how to know when to expand your services.

Heather attended the Creative Founders Conference (known then as Stationery Academy) in 2014 and it rocked her business world.  It truly propelled her business to the next level. She can’t wait to share all that she has learned over the years with you!


Heather Jordan has been with Durst and Jordan since 2008 and is a Certified Public Accountant, licensed in the State of Florida. She earned a Bachelor’s degree in Accounting with a minor in Finance from the University of West Florida in 2009, graduating with honors. Heather received a Master’s degree in Professional Accountancy in 2012, also from the University of West Florida. She is a member of the Santa Rosa Young Professionals and currently, serves as Treasurer for both The Early Learning Coalition of Santa Rosa County and the Escarosa Coalition on the Homeless. 

*Heather joined us as our Money Module speaker at the Spring Conference in 2018 and we had such an incredible response from the attendees at her extensive knowledge that we knew she had to return this fall!

Ashley is a photographer of adventurous couples & creative brands. She strives to create authentic images that bring to life the eccentricities, whimsy & adventurous side of each individual couple & brand. In addition to custom work, she is the creator of a shop of cleanly edited, bright & vibrant stock images for creative dreamers & doers. She lives for traveling the world, beach-combing & laying under the stars on the sugar white sands of Florida’s Emerald Coast, which she calls home.

Beyond the business, rocked by the recent loss of her husband & personal hero of 7.5 years, for whom she spent 5 years as a full-time caregiver after he became a wounded warrior, Ashley is now on a mission to fulfill their dream of beginning a non-profit to provide marriage-centered respite retreats for wounded warrior couples & telling their stories through photography. Ashley is an Ambassador for the Air Force Warrior Care program & travels to events around the country as a speaker & caregiver mentor.

Society for Creative Founders Conference Speaker Kristin Wilson

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Society for Creative Founders

Kristin Wilson is a creative entrepreneur with a passion for teaching fellow business owners and designing for couples.  As the owner of the Society for Creative Founders, she works closely with artists, makers, and designers to help them to grow their business, educating women in an online community, through monthly classes, and with in-person events.  Falling in love with all things paper when she first started her entrepreneurial journey in 2010, she also designs bespoke wedding collections for forever sweethearts as the founder and designer for Grace and Serendipity. 

She is a wife and a mom to three, who believes that everything happens for a reason and life is meant to be celebrated.  On any given day, you can find her with reheated coffee in hand and a classical playlist humming softly in the background, wholeheartedly pursuing the adventures that life places into her path.

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It is very important that we have a space where we could open the doors and see the beach and have a calm relaxing atmosphere around us. So this year, we're moving our Conference onto the beach to do just that!

You may notice a bit of a difference from our typical "hotel conference room" experience. We're striving to develop even closer relationships and late-night conversations with this retreat-like experience where we have reserved an entire beach house to ourselves with all the comforts of home.  There will be between two and four people to a room, which you get to decide!  We know that a lot of your experience is based on how you can unwind. So, we've set it up in a way that you get to choose if you have one roommate or three determined on the room type you choose when you register.  You can determine what works best for you with the way that you will learn the most here.

The expansive balconies, sunset views, comfortable common areas, and the beach will all allow for lots of late night chats in a more comfortable environment after our official classroom time and dinners conclude each day.  

 Pensacola is where our conference first began all the way back in 2011, and we love that it is now our permanent home for our annual conference. Welcome to this fall's new home to experience our Fall Conference. 


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If you'd like to read even more about our Conference in the form of a blog post that a few of our Attendees have written, click the images below to go directly to their websites to read more about their personal experiences!

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If you are interested in learning even more about our Conference, read a few of our recent posts below.

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+ When should I plan to arrive and depart?

Our conference will start officially at 4:30 P.M. on Thursday, so plan on arriving at 4:00 P.M. Please do not arrive before 4:00.

For departing, We will have a "soft-close" for our Conference this year. This means that if you would like to head home on Sunday afternoon after our lunch ends at 1pm, you can do that.

If you want to book a One on One Session with our Speakers, we suggest to plan on departing after 5:00 on Sunday.

However, if you need a place to stay the evening on Sunday night to catch an early flight home on Monday morning due to your specific travel needs, we are offering each of you a complimentary evening at the house, as long as you understand there is a non-negotiable check-out time of 8:00 in the morning on Monday. This is something we have never seen offered at any other Conferences, and we are thrilled to be able to accommodate you in this way this year!

+ What should I do if I arrive before 4:00 to Pensacola?

You can arrive as early as you would like to Pensacola! We simply want to express that the house will not be available to enter until 4:00pm on Thursday. This includes dropping off your luggage - you will need to hold onto it until 4:00pm. Please contact us if you have additional questions about this in particular.

+ With the Conference at a beach house, will we have housekeeping services like hotels have daily?

One main goal for our Conference Experience this fall is to feel a little bit like a vacation with a relaxed environment and less like the traditional Conference Experience in a hotel, and so in order to do that, we did have to make some adaptations. The house we will have to ourselves for the entire Conference Experience does not come with a housekeeping service, so we will not have some of the amenities included that come with a hotel, like a daily maid service or room service.

We will still provide fun amenities that you typically have at a hotel, but it definitely will be different than a hotel stay. Since we are all adults, we'll plan to keep the common areas clean ... keeping your rooms clean, however, will be up to you. ;) Are we implying you'll need to do things like wash dishes or take out the trash? No, absolutely not. We definitely plan on pampering you a bit and want you to truly enjoy every aspect of your time while you're here. However, if you want to order room service to be delivered to your room, well, that won't quite be an option.

If you have additional questions about this since it is different from a typical hotel experience for your stay, please let us know!

+ Is the Society for Creative Founders Conference right for me?

This conference and community is for makers, artists and designers creating original, private label products. Over the last seven years since we began, our Conference has included attendees who are artists, wedding stationery designers, branding designers, website designers, stationery designers, graphic designers, illustrators, hand letterers, calligraphers, artisan gift designers, interior designers, event planners, jewelry designers, cookie designers, and crafting bloggers. Each one of these women found it to be a great fit for what they were looking for specifically in their business.

We've had women join us who have an Etsy shop but don't have their own website yet, or on the flipside, those in this creative industry who are wanting to move into another side of it, and they come to set up a plan and focus entirely on their new venture while they're here.

If you're planning to sell anything you create, make, or design as a tangible product (even printables), this is the place for you.

+ I'm not sure I can attend this time. When is the next conference?

There is only one in-person conference each year, so if you don't want to wait until the fall of 2019, you'll want to register for one of our 20 seats now. We do not currently have any other in-person events planned for 2018.

+ What are the prerequisites for attending the Conference?

Typically, our attendees are solo-entrepreneurs who have been in business for 1-7 years, but we have also had people join us who have been in business for a few months or more than 10 years to think of it as a business refresher as well!

Our sessions this fall are designed to meet you wherever you are on your business journey – it gives you an intimate, open, interactive format to learn, share experiences, triumphs, trials, and connect with others who’ve either been in your shoes or are standing right where you are now. If you're feeling like you need to hit the reset button on your business, or you're ready to get serious about your part-time hustle, you should join us.

+ Do you have payment plans?

Yes, we do offer monthly payment plans! You can reserve your seat for $599 at any of the rooming options available. Check the individual room information on for a monthly breakdown for payments. All registrations, even if done through a Payment plan, will be paid in full by September 7, 2018.

+ Where do I book my room?

Accommodations are included in your registration fee. Roommate assignments will be made by us, unless you request otherwise on your registration form.

This year, we are also offering an additional complimentary stay in the beach house on Sunday evening if you need to book a flight that leaves on Monday morning. Yes, really!

+ Is there a rate that doesn't include staying on-site?

Part of the experience of the Conference is the “retreat” and bonding with the other 26 creative entrepreneurs that attend. In addition to the content, resources, and education, the relationships you will create are invaluable and they continue past your time with us. We have experimented having a rate without an on-site experience included and saw a significant difference in the experience of the women who didn’t stay in the house vs. those who did. All registrations include your accommodations.

+ How do I know who my roommates will be?

Unless you specify a particular roommate, we'll pair you with another attendee(s) to share a room with. We strategically pair roommates that we think could benefit from knowing each other and many roommates become long-term accountability partners far after the conference has ended. We will let you know of your roommates prior to the conference so that you can say hello to each other this year too! You'll know everyone attending because we'll open the conference Facebook group soon so you can get to know the other attendees.

+ What should I bring with me?

Your favorite pen for note taking and 25 business cards, and a pair of flip flops. ;) In terms of what to wear, we suggest stylish but comfortable during the day and for most dinners. Our last dinner will be a bit business casual. Make sure to bring comfy lounge wear for evenings on the porches. A more detailed schedule and suggested dress code will be delivered closer to our time together. As usual, please don’t hesitate to let us know if you have questions!

+ What if I have dietary restrictions?

We pay careful attention to your restrictions, allergies, or aversions and will tailor your meals to suit your needs. Expect a follow up email after our menus are selected to confirm they will be appropriate for your dietary needs.

+ How many people attend and what is the content like?

20 attendees and 7 speakers. A small group allows for a lot of time to dive deep into the content and learn from each other. We'll spend some time as a group in the main classroom for our main sessions, while also breaking out into 2 groups for breakouts that are focused on more niche content like workflows, wholesale, hiring a team, and so much more. You'll have a choice of which you prefer to attend. We'll also have some creative time to give your brain a break!

+ How do I get there and where do I park?

Flights are available through the Pensacola International Airport and are very reasonable via Southwest Airlines. Ubers and taxis are available as transportation from the airport to the beach house. Our house is approximately 14 miles from the airport. Parking is available at the house directly on the property. No hotel parking fees here!

+ This conference is a lot more expensive than some other creative conferences. Why?

We know the Conference is a big investment. But it is SO worth it. 4 nights of accommodations are included, along with breakfast, lunch, and dinner as well. All you have to cover is your travel, and we will take care of the rest. Our Conference fee covers time with our experts, our workbook full of pages for your business planning, and some delightful surprises along the way. We bring in TOP talent and experts with real business experience. Once you have joined us as a Conference Alum, we offer alumni discounts on future events and you have access to our exclusive alumni forum, full of creative business owners just like you. We do offer a payment plan at the regular rate to help with the investment. All you have to do is get here and the rest is taken care of for you.

+ Are my travel costs included in the price?

Conference Registration includes your meals, your accommodations, and all conference materials. Your individual travel costs for you to come and join us are not included in Conference Registration. The way that we look at it is all you need to do is get here, and we will take care of the rest for the time you are with us at the Conference!

+ Do you offer refunds?

Because of the all inclusive nature of the workshop, we are unable to offer refunds after registration (unless something crazy happens and we had to postpone or cancel the conference - then we'd happily fully refund your registration). All registrations are non-refundable and non-transferable.


Our Fall 2018 Conference is sold out, but if you would like to be on the list for 2019 Details, click the button below.