Posts in Your Marketing
8 Components of a Marketing Plan

When you started your business, you may not have realized that marketing and advertising yourself can be a full-time job in itself.

As a seasoned business owner, you probably spend as much time marketing yourself or your business as you do creating new services, products, or designs.

Think back to when you first started your business. One of the first things you did was probably create an Instagram account and start posting. You probably had a target audience in mind but really at that point, it was just about getting followers and noticed. As a seasoned business owner you now know that there's much strategy behind marketing than that.

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Make This Your Breakout Year - Revenue and Marketing Strategy Tool

Each year, you create your list of things that will get you closer and closer to your ideal lifestyle and business.

If you’ve been running a creative business for awhile you know the beginning of the year brings "all the feels" of a fresh start, new ideas, and working on something huge! We all get that feel-good, nostalgic flood of emotions from resolutions, making plans, and celebrating accomplishments.

By now, you probably have your plan created (at least I hope you do). You’ve hemmed in those starry-eyed dreams of creative world domination to a few awesome goals that are going to help grow your business.

But you know it's time to buckle down. And if this is going to be your breakout year, you need to add some strategies to your plan that seasoned business owners use - something to tie up the loose ends of your revenue and marketing strategy.

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Aligning Marketing With Sales and Yearly Goals

We’ve been talking about goals a lot lately. It’s one of our favorite things! At the beginning of each year, we dream and think about which of our 1,001 ideas we want to make happen this year.

In creating your plan, you probably noticed that you created some marketing needs as well. You set your goals, which included revenue and sales, but now you have to figure out how to get people to buy, which is where marketing comes in. And you should be focused on aligning your marketing with your overarching goals. 

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Marketing Metrics: Know What You Should Track

By now, you probably have created your yearly business plan and goals (at least I hope you have).

You’ve made checklists, written out goals, and even have a schedule of how it’s all going to go down this year.

So here’s where you start executing your new ideas and plan; you check off your list, you put in the work; you do everything you’re supposed to do.

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