When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating, even writing an Instagram post, you want it to speak to a specific group of people every time. By trying to speak to everyone by doing everything, you are essentially speaking to no one. So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.Read More
How many times have you had to schedule a meeting with someone for your business? Let's chat about two different scenarios here.How many times have you had to schedule a meeting with someone for your business? If you have meetings with anyone, regardless of if they are with potential clients, vendors, or even business friends to set up coffee dates, sometimes they can get a bit challenging when you both have different schedules to work with. Luckily for you, there are tools made specifically to help with this, and today we’re chatting about one in particular that we love.Read More
Customers and clients are at the center of every business and the most successful business owners strive not to simply acquire clients, but to create a loyal following that is committed to your brand and all that it represents.
I call this distinguished group of clients your “loyal league.”Read More
A look back at our 2017 Creative Founders Conference...
In early March of 2017, 20 women walked through the doors of the Lee House for our 2017 Creative Founders Conference. They were excited, nervous, and walked in knowing that so many things for their business were about to change. The next four days that transpired were some of the most memorable for the year, and it has been incredible to see them grow in so many different ways.Read More
How can you enhance your client experience today?
We have six suggestions to help you, whether you are a service provider or product seller.
When it comes to your client experience, this is such an incredible way to change things for the people who purchase from you or spend time with you as you are designing something for them. Whether you are a product seller or a service provider you can make such a tremendous difference in the way that an experience can be created from working with you. Client Experience is all about surprising and delighting your customers and clients all along the way, and below we have a few suggestions to help you get started in improving this for your business.Read More
We've asked experts in our in community - women we admire and who have so much knowledge to share - to contribute to our blog series titled Ask A Creative Founder.
This month's topic is: Tell us who your ideal client is and how you discovered them.Read More