When Passions and Business Don’t Mix

Earlier this month I had the opportunity to present at a virtual conference, Unstoppable Profits for Rockstar Creatives, that my friend Rob Fortier hosted. I presented on Building Your Foundation: Discover Your Purpose and How to Serve Your Ideal Client.

(If you are interested in still listening to the 10 hours of presentations - from speakers that are likely brand new to you - you can still purchase it for just $97!)

Part of that presentation talked about identifying your passions. For so long, we’ve heard many say, “follow your passions!”

There is so much out there right now that says you shouldn’t follow your passions in business. 

…and I agree. Sometimes we learn this the hard way when we get into a business that is also a passion and things don’t work out for the best.

For example, I have a friend who is a very talented photographer. He will not go into business as a photographer because he doesn’t want it to be his business. He’s afraid he’ll loose his passion for it.

You should always be aware that your passion might not be what you make a business out of. 



To help uncover your passions, I love using a simple quiz from thepassiontest.com. It’s free and it will give you your top 5 passions.

When you find those top 5 passions, (what I’ve always heard at least) is that you should always reserve at least one for yourself and not for business.

A lot of people will say, "follow what they love and then the money will follow”, and that isn’t always true.

I recently read an article in Inc. Magazine about this by Betty Lui that applies here.

She mentions that you need 3 things to intersect t to make your passion a business:

  • a) Something you like to do
  • b) Something that people were willing to pay you for
  • c) Something that you are good at

The intersection of those three things will allow you to thrive and where the three circles overlap is exactly what you should be doing. It’s your core purpose.


When you write these down, you have to be brutally honest with yourself about these lists. So much so, that you’d rather burn it that show it to someone.

What happens when you follow a passion that isn’t one that means all three of these criteria, you won’t find success.

You’ll be doing something you like to do and that you are good at doing, but people won’t be willing to pay you for it. Leaving you without an income.

You may be doing something you’re good at doing and what people are willing to pay you for, but you don’t like doing it. Leaving you wanting more and unsatisfied. 

Some are trying to do things they like and that people are willing to pay them for, but they aren’t good at it. Which isn’t sustainable for anyone.


if you aren’t brutally honest with yourself, you won’t find those true passions. So, try tomato sure that you are going with your gut and honesty. Because when those three circles overlap, you’ll find exactly what you need to be doing in life to feel fulfilled.

Businesses fail all the time. It’s okay to adjust your sails. You have to find what you are good at, what you love to do, and what people are willing to pay you for. And isn’t that what being in business for yourself is all about!? 




One of the things we focus on at our Stationery Academy conference is uncovering your core; your strengths, passions, values and purpose.

If you missed the announcement, our 2016 dates are March 6–9 in Pensacola, Florida.

We’re going back to were it all started and staying at a beautiful inn, which we have all to ourselves. It’s about making more of the community and staying all in once place together - were our group can learn in a meeting setting during the day and have causal conversations on the sweeping porches, at night, overlooking the bay.

If you consider yourself a maker, artist, or designer, creating a private label product to sell, this is the place for you.

It’s the 9th session, and 5th anniversary (of one of the original “creative conferences”) and it’s only getting better!

If you’d like to learn more, head on over to www.stationeryacademy.com/2016 to learn more about this year’s session.

There are only 5 early bird seats available and registration closes Jan. 15, 2016. We expect seats to go quickly, as they always have!


If you skimmed to the bottom, here are the highlights…

To make your passion your business, find something you are good at, something people will pay you for and something you like doing. Use the diagram above to help you figure that out.

If you liked this topic, it’s a little bit of a sneak peek from my presentation for Unstoppable Profits for Rockstar Creatives, that my friend Rob Fortier hosted. You can actually still purchase the Telesummit here for just $97 and you get a whole lot of great VIP bonuses with it. 10+ hours of content for a steal. Scroll alllll the way to the bottom to purchase the recordings.

If you missed it last week, we announced where our 2016 conference will be in March! Tickets go on sale December 1st. Be on the look out for a special email just for you on Black Friday. ;) There are only 5 early bird seats, once conference this year, 20 seats, and registration closes January 15th.

And, we’re looking for 4-5 speakers for our conference and the application deadline is December 1st. As a speaker, I can promise you that you’ll get a ton out of this conference too. You can apply here.



NewsJennifer FaughtComment