Posts tagged money
Bookkeeping and Receipts | Systems to Keep Yours Organized

Are you the person that waits until the end of year to worry about those pesky expenses and wonders “Just how much did I make?”  By keeping track of your income and expenses, you won’t have bags under your eyes from being up late trying to make sense of your tax return and how much you owe. You will know this well in advance.

The good news for you and for them is that it doesn’t have to be that difficult. There are quite a few programs available to assist in putting your financial records together and keeping them straight.

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8 Components of a Marketing Plan

When you started your business, you may not have realized that marketing and advertising yourself can be a full-time job in itself.

As a seasoned business owner, you probably spend as much time marketing yourself or your business as you do creating new services, products, or designs.

Think back to when you first started your business. One of the first things you did was probably create an Instagram account and start posting. You probably had a target audience in mind but really at that point, it was just about getting followers and noticed. As a seasoned business owner you now know that there's much strategy behind marketing than that.

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Aligning Marketing With Sales and Yearly Goals

We’ve been talking about goals a lot lately. It’s one of our favorite things! At the beginning of each year, we dream and think about which of our 1,001 ideas we want to make happen this year.

In creating your plan, you probably noticed that you created some marketing needs as well. You set your goals, which included revenue and sales, but now you have to figure out how to get people to buy, which is where marketing comes in. And you should be focused on aligning your marketing with your overarching goals. 

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Marketing Metrics: Know What You Should Track

By now, you probably have created your yearly business plan and goals (at least I hope you have).

You’ve made checklists, written out goals, and even have a schedule of how it’s all going to go down this year.

So here’s where you start executing your new ideas and plan; you check off your list, you put in the work; you do everything you’re supposed to do.

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3 Crucial Financial Strategies You Left Out of Your Annual Business Plan

Creating a yearly plan is usually a no-brainer for small business owners. We like to plan, dream, strategize, and try to set goals for the upcoming year. You probably have ended up with a pretty comprehensive strategy and action plan (especially if you went through the free My 2017 Plan FounderClass™ with us!).

As you grow your business, you start to think more like a CEO...like a founder. Part of that is taking a deeper look at your revenue and sales projections, instead of winging it on a hope and a prayer.

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