Posts tagged marketing
Successfully Selling your Products at Craft Shows and Holiday Markets

We are so excited about our Fall Class Series, starting off with the incredibly talented Amy Kinslow of Southern Fried Design Barn!  Amy is one of our Fall Conference Speakers and has tremendous amounts of knowledge in this industry, specifically when it comes to successfully selling your products at craft shows and holiday markets.

On August 29th, 2018 at 10am CST, Amy will be sharing all of the knowledge she has on this topic, with a 90 minute live class delivered in a webinar format! 

To learn more about Amy and this class in particular, please read this guest post written by Amy below.  Registration opens for the Founder Class on August 15th at 12:00pm CST, and we hope you will join us!

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Working with a Photographer to Elevate your Visual Brand

As creative business owners, we fall into a very unique space.  We are all consumers ourselves and so we know that consumers won’t buy what they can’t see.  We know that people are very visually oriented, especially when it comes to pretties, creative goods & art.  We also know that we generally only have a handful of seconds to convince people to slow their scroll and pay attention to what it is we’re selling.

Our imagery should tell an authentic & cohesive story across every space that our ideal consumers visit, whether it be our websites or our social media feeds, as these spaces are the “face” of our brand & our products. 

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Marketing for your Creative Business with Amber Housley

I don’t think there is an award for this — but this will be my fourth conference with the Society of Creative Founders! I feel pretty special to be returning again and sharing my love and expertise for marketing your creative business.

A lifelong learner, I can’t think of a better way to better yourself and your business than attending conference and retreat experiences such as this one!

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A Five Step Marketing Plan for Shop Owners

Next week on Wednesday, November 15th the incredible Kelly Parker Smith of Hello World Paper Co. will be walking everyone through a Five Step Marketing Plan for Shop Owners. As a preview as to what her webinar will include, she's written a content-packed post below.  To join us on Wednesday for her free webinar, register here.  Enjoy this Guest Post from Kelly!

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How to use Instagram Polls for your Creative Business

Yes!  You can now run Instagram Polls through the Stories function of Instagram!

I have to admit, I got pretty excited when I saw this pop up under the "new" button for Instagram Stories.   (if you want to see our current poll, visit us on Instagram here!) When Instagram Polls came about, I knew that it would be something amazing and just might be shouting my excitement from the rooftop of my office!

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8 Components of a Marketing Plan

When you started your business, you may not have realized that marketing and advertising yourself can be a full-time job in itself.

As a seasoned business owner, you probably spend as much time marketing yourself or your business as you do creating new services, products, or designs.

Think back to when you first started your business. One of the first things you did was probably create an Instagram account and start posting. You probably had a target audience in mind but really at that point, it was just about getting followers and noticed. As a seasoned business owner you now know that there's much strategy behind marketing than that.

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Aligning Marketing With Sales and Yearly Goals

We’ve been talking about goals a lot lately. It’s one of our favorite things! At the beginning of each year, we dream and think about which of our 1,001 ideas we want to make happen this year.

In creating your plan, you probably noticed that you created some marketing needs as well. You set your goals, which included revenue and sales, but now you have to figure out how to get people to buy, which is where marketing comes in. And you should be focused on aligning your marketing with your overarching goals. 

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Marketing Metrics: Know What You Should Track

By now, you probably have created your yearly business plan and goals (at least I hope you have).

You’ve made checklists, written out goals, and even have a schedule of how it’s all going to go down this year.

So here’s where you start executing your new ideas and plan; you check off your list, you put in the work; you do everything you’re supposed to do.

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