Posts tagged demographics
Why Creating an Ideal Client Profile is Important

When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating,  even writing an Instagram post, you want it to speak to a specific group of people every time.  By trying to speak to everyone by doing everything,  you are essentially speaking to no one.  So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.

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