Every year when it comes to writing this post, it fills my heart with joy. I love reminiscing about the moments, the memories made, and seeing it all come together once again. This week-long series will take you through our Conference Experience from beginning to end, where we’ll share a bit about each day and share a lot of images, because this experience is so hard to put into words.Read More
As creative business owners, we fall into a very unique space. We are all consumers ourselves and so we know that consumers won’t buy what they can’t see. We know that people are very visually oriented, especially when it comes to pretties, creative goods & art. We also know that we generally only have a handful of seconds to convince people to slow their scroll and pay attention to what it is we’re selling.
Our imagery should tell an authentic & cohesive story across every space that our ideal consumers visit, whether it be our websites or our social media feeds, as these spaces are the “face” of our brand & our products.