Spring Creative Founders Conference Recap, Day 2!




Today, we are continuing on the blog with Day TWO of our Spring Conference Recap!

(want to see Day One? Head right on over this way!)


Day Two was our first full day at our Conference, and we covered so many different topics this day, it definitely was filled with learning moments left and right.   Each of our speakers either led a main session or a breakout, we had dinner at the beach, and  even included headshots for each person as well. By the end of the day today, you could see that the wheels were starting to turn for so many for our attendees, and we loved to see the blossoming friendships beginning to start as. well.

Overall, this day was one for the books. Let's continue that walk down memory lane, shall we?


One of the things we love the most about The Lee House is the open common spaces, where everyone can sit and enjoy a cup of coffee or tea and simply have a conversation in comfy chairs and cozy couches.  While I was finalizing setup in the main room each morning, hearing the buzz of conversation just outside the doors filled my heart with joy.  While people were enjoying breakfast consisting of quiche, fresh fruit, bagels, and juice, hearing everyone talking while waiting for the day to begin was one of my favorite sounds of the day.

We also had brand new branded mugs for everyone to enjoy this year (thank you, Printed Mint!), which were definitely one of our most fun items that we created that included our new branding that we had revealed just a week prior to the Conference.  

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The thing that I loved the most about setting up this morning was that every item shown on these tables was gifted by a previous Conference Alumni.  To see the care that these women have for the new attendees that are coming into this Alumni Family always amazes me.  Malinda of Love's Signature, Susannah of Hello Ginger, Kristen of Thimblepress, and Val of Lily + Val, thank you SO much for caring for this new group of women in this way and for providing items for our attendees this day!

{Client Experience sidenote} I also want to share a Client Experience detail with you.  Malinda emailed me to reach out about being an Alumni Sponsor, and also asked me for a name list of our attendees.   Not only did she create a set of encouragement cards in addition to creating the wire easels by hand for each person so that they could be standing up, she also wrapped each set and handlettered everyone's names on their individual packages to personalize them even more.  When she mailed the box of them to me, she even lined the inside of the box in her signature black and white striped paper, so that the inside of the shipping box had additional character to it as well. This step was certainly not necessary, but it brought even more joy to each person as they felt like they were unwrapping a present!

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This morning, we set out all of the items from our Giveaway Items for our attendees to see as well! Some items were from our Sponsors and others were items that we purchased that we knew our attendees would love. Each one of these were so loved and appreciated, and our attendees definitely loved having them to look forward to choose as giveaway items! Wax Seals, Paper and Ink Arts, The Little Blue Chair, Lily and Val, Shop Compliment, and Lifeguard Press, thank you!

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On the first day, we shared that we had an Encouragement Wall, which included notes from each of our Alumni for the attendees each day that were nestled into envelopes for each person. After they picked up their note from their envelope, they then walked inside and got settled. Today's first session was focused on Branding, and it was incredible!  Tiffany Tolliver from The Emma Rose Agency started us off and goodness, was her session inspiring.  We talked about what branding is and why you need it, how to be intentional in your branding, how to make sure your branding speaks to your ideal audience, how to design a mood board, and creating a cohesive presence. This got everyone's wheels turning, and definitely started the day off great!

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We followed Tiffany's session with two breakout sessions - Suzi Istvan  led a session on Hiring and Outsourcing your First Team, while Kristin led a session on Client Experience. After that, we had a short lunch break, followed by two more breakout sessions where Maghon Taylor taught her Signature Handlettering Course, and Shunta Grant led a class on Maximizing your Time.

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Once those sessions wrapped up, we had a short break, where we took our group photo, and each person had the opportunity to have headshots taken.  We also had Cheree of Lifehouse Films join us during this time, where she captured our video for our Conference, shown below!


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At the end of the day, we closed out with our Money Session, led by Heather Jordan of Durst and Jordan Accounting. (sidenote: Heather will again be joining us again at our Fall Conference to teach this session once more!)

Heather covered topics like making your business financially sound, knowing what kind of business entity you should be, if you should consider working with a bookkeeper, important tasks to do for taxes, common business deductions, and even retirement planning.  We then went into an in-depth Pricing session, where we covered everything from pricing your goods and services to determining necessary expenses and your ideal hourly wage, in addition to making a plan for a net income goal for the following year.

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After all of the sessions that we covered that day, we changed our scenery, and headed out to Hemingway's Island Grill for dinner! We even had a trolley pick us up so that we could enjoy a different kind of transportation for the evening.

Once we arrived at Hemingways, we had beautiful menus with the evenings dinner selections designed and letterpressed by 2016 Alum Hope of The Little Blue Chair, in addition to each person having a sand dollar with their name on it as their placecard that were each done in calligraphy by 2017 Alum Anna of St. Blanc Creative.

When I say that we have an incredible group of alumni, I absolutely mean it. Each one of these women were so incredible and put in so much time and effort to create incredible items for everyone who attended ... so alumni family, especially those who sponsored items for our attendees this year, if you are reading this, thank you so much for sharing  your talents and gifts to help make this Conference so incredible for everyone!

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After dinner, we all headed back in the trolley, where conversation continued and even some of our attendees stayed up past 2am chatting about all sorts of things!  The next Day was our last full day of the Conference. We'll be sharing Day 3 right here on Tuesday of next week, and hope to see you for the final day back here on the blog!


Are you loving this so far, and wishing you could join in on the goodness that our Conference includes? Our Fall Conference is currently open for Registration ... and today, Tuesday, August 7th, is the last day to register with a Payment Plan! If you're interested in potentially joining us for our Fall 2018 Creative Founders Conference, taking place from October 4-7, 2018.  visit the Conference page here!

 
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