Signature Style: Stop Brand Hopping
How to stop brand-hopping and find your signature style.
You already know that your brand is way more than your logo. It visually communicates the motivation behind your business and the problems you want to solve for your customer. And it should be completely unique to you and your business.
Great branding isn’t something that is done overnight. It takes thoughtful and careful time. You have to know what you want to reflect--if you don’t know what your business is about, then others won’t know either. You have to know your customer, who your audience is, and what they value. You have to develop a voice and personality.
However crucial all of those things are to a brand, there’s something that very often gets left out of the discussion--and that’s your own signature style. It’s where branding should start.
Signature style is a core part of your brand and it’s based on you, not on trends. That is what makes your brand unique. When you get your signature style right, your brand will never go out of style. Yes, you will make changes as you evolve and mature, but the core of your brand will remain solid because it’s based on what makes you unique, not about what’s trendy. You don’t want to spend all of your time rebranding to fit the latest craze--instead, you want to spend time settling even more deeply into what works best for you. It’s very easy to get caught up in what’s trendy, especially when it’s beautifully presented.
Identifying your own signature style can feel super tough, especially in today’s world of constant visual inspiration.
But the truth is that your signature style is something you’ve been building your whole life. It’s present in your wardrobe and in your home. It’s showing up on your desk and in your fondest memories. Your signature style is already there--you just have to look past all of the distractions in your life and get right to the heart of it.
So what’s the best way to do it? To start, take a sheet of paper and look around your home, your closet and your environment. Write down any trends, feelings, and other words that come to mind as you look at these things. Do you see any patterns emerging? Make sure you focus on the things that truly light you up, that make your heart sing when you look at them. That’s where the signature style magic comes from!
To help you find it, we're giving you a free worksheet. Click here to download your Signature Style Brainstorming Worksheet!
Want to learn more about how to use what you find in the exercise above to hone in on your style and use it to develop your true authentic brand? Sign up for our emails below!