Day One of Our Fall 2018 Conference | A Week in Review

**Due to the amount of images in this post, it is best viewed on a tablet or computer. Enjoy!


Society for Creative Founders Conference Review - Day One

It’s one of our favorite weeks of the year for our blog! Every year, when we do our Conference Recap week, it always is a favorite for everyone. We are so thrilled to be debuting Day One for our 2018 Fall Conference Review today, and there will be a new post shared each day!

Every year when it comes to writing this post, it fills my heart with joy. I love reminiscing about the moments, the memories made, and seeing it all come together once again. This week-long series will take you through our Conference Experience from beginning to end, where we’ll share a bit about each day and share a lot of images, because this experience is so hard to put into words.

So here we go, beginning with Day One!

We had a new venue this past fall, because we wanted every day to be spent right on the beach. This house was amazing. It was spacious and inviting, and more than once our attendees asked if we had it branded just for us … we may not have selected the pillows, the artwork, or the decor, but it certainly felt like it was a house created just for us!


We loved working with  tog.ink ,  Nashville Wraps , and  Hello World Paper Co  to create our pre-Conference mailer this year! All items shown were designed by Kristin of the Society for Creative Founders. The invitation was completed with gold thermography and looked amazing, and Hello World Paper Co. worked with Kristin for the laser-cut pennants!

We loved working with tog.ink, Nashville Wraps, and Hello World Paper Co to create our pre-Conference mailer this year! All items shown were designed by Kristin of the Society for Creative Founders. The invitation was completed with gold thermography and looked amazing, and Hello World Paper Co. worked with Kristin for the laser-cut pennants!

2018 Society for Creative Founders Conference
Society for Creative Founders Conference - Day One Recap!

We had quite a bit more preparation to do this year since were in a beach house and not in a traditional hotel, but it was absolutely worth it! We were able to put little surprise touches in each of the attendees rooms before they arrived and stock the kitchen with everything we could think of that our attendees may need during their time here. Having the beach literally steps away was one of the best things this year … we’re so excited to be back in this same house for our 2019 Conference this fall as well!

Fiore of Pensacola did such an incredible job creating beautiful floral arrangements for us that we were able to use in many different places throughout the house. They set us up with the most beautiful array of peonies, protea, button mums, tulip, stock, and so much more.  The entire house smelled amazing, and the florals paired with the linens and the items included made my designer heart entirely happy.

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!

Society for Creative Founders Conference - Day One Recap!
Each attendee received a monogrammed beach towel from  Printed Mint  along with a gift from Ashley Victoria Photography, waiting for them in their rooms when they arrived!

Each attendee received a monogrammed beach towel from Printed Mint along with a gift from Ashley Victoria Photography, waiting for them in their rooms when they arrived!


In a main common area, we had both our Encouragement Wall and a name chart for attendees to see where their room was located. Each room had it’s own name, and we love hearing roommates still calling each other the “Seaside Serenity Sisters”! You may not know anyone upon arriving at our Conference, but by the end of the experience, you are so comfortable with each other that it feels you have known each other for years.

Encouragement Wall - Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!

Right before we open the doors for the attendees to come in, we have a brief speaker toast where we each share what we are hoping for the women who join us to get out of this experience. The women who come and speak at our Conference every year are personally invested in seeing you grow, and they each truly want to see you succeed. Taking these few minutes for the speakers to toast together before we open the doors brings that to life even more.

Once the doors open and the attendees join us inside, the fun begins instantly!

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Outside of these windows was the Gulf of Mexico. It was an absolutely breathtaking view that we  loved  seeing each day!

Outside of these windows was the Gulf of Mexico. It was an absolutely breathtaking view that we loved seeing each day!

Day 1-0218.jpg
Society for Creative Founders 2018 Conference Images - by Ashley Victoria Photography_1084.jpg
Society for Creative Founders Conference - Day One Recap!

Our goal at our Conference is to make the entire room incredibly welcoming and make you feel pampered and cared for from the moment you walk in.  In addition to teaching sessions that we know will make a difference in your business, having personalized items is something that matters too.

Each attendee has their own workbook, customized tumbler, notebook, tote bag, and name card that was moved to a different place each day so that they sat next to new friends each time, and so much more. The purpose of our swag and the items you receive at our Conference is not only to gift you with items that you will enjoy, but also to connect you with vendors who are helpful and professional. The majority of our Conference Sponsors are included here in our Business Resources for you, and each one of them is amazing to work with. Our Conference wouldn’t be nearly as incredible as it was without our Sponsors, so for that we are so grateful!

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
We worked with  Save a Cup  for these tumblers (this is our third year working with them!) and Kristin personalized each one after receiving them. This is an incredible business to work with!

We worked with Save a Cup for these tumblers (this is our third year working with them!) and Kristin personalized each one after receiving them. This is an incredible business to work with!

Society for Creative Founders Conference - Day One Recap!

After mingling for a few moments and beginning to get to know each other, we had everyone come upstairs to do an “official” introduction and begin the day. This was one of our favorite moments!

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!

After everyone got settled, we went around the room and asked everyone to introduce themselves. We had people joining us from all over the United States … from California, North Carolina, Louisiana, Texas, Georgia, and even across the pond from the UK! This year we also had half of our attendees and speakers combined who were previous Conference Alumni, which was so amazing to have all of them together once more!

After introductions closed, we headed back downstairs to the main floor to enjoy an evening filled with mingling and relaxation. The direct view we had of the water was breathtaking, and everyone loved having a relaxing evening to get to know one another in a casual atmosphere.

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders 2018 Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
The Cheers and “Best Day Ever” Napkins were created by one of our original 2011 Conference Alums,  Natalie Chang !

The Cheers and “Best Day Ever” Napkins were created by one of our original 2011 Conference Alums, Natalie Chang!

Society for Creative Founders Conference - Day One Recap!

As the sun went down for day one, we all changed into more comfortable lounge-like attire and enjoyed ice cream treat as a perfect way to close the evening. We also had an open conversation about what your version of success looks like, sharing triumphs and trials, while encouraging one another in their own personal journeys as well. This conversation was such a powerful one, and was the perfect way to begin the entire experience to be open to everything that was about to take place for the next four days.

Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!
Society for Creative Founders Conference - Day One Recap!

At the end of the evening, we all went to sleep with the sound of the waves outside of our windows. It was the perfect beginning to the 2018 Conference Experience. Tomorrow, we’ll be continuing with Day Two and we already can’t wait to share it with you!

Additionally, thank you so much to Ashley Victoria Photography for being our Conference Photographer last year. These images are incredible and it was so hard to put this series together simply because all of the images you captured were beautiful, and we wanted to share every single one. 💕

If you think you want to experience this Conference for yourself, we would love to have you join us this year! The details for our Fall 2019 Conference are all right here if you would like to learn more.

Do you want to see what took place after this? Day Two is right here!