How to Measure Success in your Business
How do you measure SUCCESS in your business? This is such a good question to ask, as we all see it differently. Yes, this may be a numbers based question, but it's also based on our emotions and feelings too.
We've asked experts in our in community - women we admire and who have so much knowledge to share - to contribute to our blog series titled Ask A Creative Founder.
This month's question lets us take a look behind the scenes of the brands of our Creative Founders: What's important to you? How do you measure success in your business?
Read on to find out more about how our Creative Founders measure success in their businesses!
Tell us about how you measure success in your business, Amy: Are your sales increasing each year? Is your design work getting better each year? Are you taking what you learned and accurately applying it? Are you overall happy? I ask myself these questions every year. Each year I’m able to keep doing Southern Fried Design Barn and stay excited about my work is another successful year for me. Staying happy and excited outweighs the stress. Each year I find that the stress level increases but so does the opportunity and my skills. It’s a balancing act for sure.
Tell us about how you measure success in your business, Kelsey: Sometimes I measure success by my stress level – ha! Am I stressed out that I won’t make ends meet this month? Then my business maybe isn’t doing so hot. Am I relaxed and don’t feel guilty for taking time off? Then my business is probably doing well enough for me to be more hands-off! As a single mom, I can’t ignore the numbers. I’m the sole provider for my family, so I have to always be paying attention to my revenue in order to pay the bills and put food on the table.
Tell us about how you measure success in your business, Kelly: Success to me is being able to be a good mom and a good boss. No matter how much I love my job, my family will always come first. Success doesn’t equate to a dollar amount or a follower count for me. Success is being able to put food on my table and my employee’s table while being at home with my family. I am lucky to run a successful business I love, pick my kids up from school everyday, and run to Target on Tuesdays at noon when no one else is there. I truly measure my success in happiness and since my happiness level is through the roof, I’ve already made it.
Tell us about how you measure success in your business, Caroline: I used to think that success only equaled dollar signs. In the past few years as my business and family has evolved, my definition has changed. I measure success by the improvement in my designs, my confidence as an artist and seller, the connections I’ve made and projects I’ve been able to complete. Yes, money is important but there are so many intangibles that are important too.
Tell us about how you measure success in your business, Jackie:My family is what’s important to me, so success is when I am able to take on the number of clients and projects that allows me to not have financial worries, but leaves me plenty of time with those I love. It means I’m able t say NO to the things that will cause more stress than they’re worth, and YES to the things that matter most. I do not strive to be busy all the time, but to manage the time I allocate to be busy.
Tell us about how you measure success in your business,Paula: Aside from putting out quality products and top-notch design work, I think customer service is always important. Hearing from customers I made happy is one of my biggest indicators of success. If they feel I went the extra mile just by doing something I would do anyway, that means I am on the right track. When someone is happy enough to leave a great review, refer their friends and family, or even send me a thank you email, I feel like that tells me that I am being successful at what I do.
Tell us about how you measure success in your business, Bonnie: To me, success is much richer than the number of Instagram followers you have or the number of dollars in your bank account. Success looks like creating something truly authentic that enables you to speak truth into others lives right where they are. So for me, that looks like empowering businesswomen to reconnect with their stories through their brands and overarching strategy so they can experience more purpose, passion and profit in the work they do. And that is heartfelt work that I feel humbled to pursue.
Thanks so much for sharing about how you measure success. Next month, we'll talk about how to grow your audience and drive customers to your online shop or brick and mortar store! In the meantime, keep up with all of our creative founders through the links above.