Day Three of our Fall 2018 Conference | A Week in Review
**Due to the quantity of images in this post, it is best viewed on a tablet or computer. Enjoy!
It’s one of our favorite weeks of the year for our blog! Every year when we do our Conference Recap week, it always is a favorite for everyone. We are continuing today with Day Three for our 2018 Fall Conference Review today, with a new post shared each day.
If you want to start at the beginning, here is Day One and Day Two.
Today included sessions led by Heather Jordan, Amy Kinslow, Valerie McKeehan, Ashley Cochrane, and Kristin Wilson, covering a variety of topics necessary to learn about as a business owner. We closed the evening with our Celebration Dinner, and overall, it was an absolutely amazing day.
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The sun rose each day around 6:30am, and it was a beautiful sight to see from the balcony of our beach house each morning. Having our venue only a few steps away from the water, many of our attendees started each day with a walk on the beach or sipping their morning coffee with fellow friends.
There’s always a bit of a different mood as we begin Day 3 of our Conference. Everyone is settled in and comfortable, and this is the day that we see the most aha-moments take place.
Our first session of the day is always one of the toughest but the most beneficial for our attendees, where we talked about all things money. From pricing to taxes, financial goal setting and so much more, this session is always the one where we see the biggest shift in mindset when it comes to running their business from a financial perspective. This year, we had Heather Jordan of Durst + Jordan Accounting join us once more and this session is always filled with financial details that every business owner needs to know!
Following the morning giveaways, we had two breakout sessions - the first session was led by Amy Kinslow, focusing in on growing relationships with retailers and wholesale pricing. At the same time, Ashley Victoria led a session about styling for your brand, where the attendees were able to learn how to style their products with props on our styling bar, many of which are available here in our Amazon store!
Following a break for lunch, we went into the afternoon’s sessions. Amy Kinslow led a session on Marketing your Business at Tradeshows, and Kristin led a session on Marketing your Business at Bridal Expos. Both of these were filled with so much actionable content along with having time at the end of each for a Q+A session where the attendees were able to ask questions specific to their businesses for these specific events.
Following those sessions, Valerie McKeehan led a session on Storytelling through Marketing, where she walked attendees through all of the important details on how to sell in a way that you were speaking to your ideal clients and customers every single time, in a way that was authentic and true to yourself as an individual as well.
Following the afternoon sessions, we wrapped up the day by doing a Vision Session. Led by Kristin, the attendees were walked through a series of exercises answering this one question:
What is the life you want to live, and how can your business can support that life?
After the sun went down, we all came together for one more dinner together, our Celebration Dinner. Kristin and the speakers worked together to transform the room completely (thank you, ladies!). We changed our tables, linens, and floral arrangements to change it from a space where we worked every day to one where new memories would be made. This was all kept as a surprise for the attendees until the moment they come upstairs, and it was hands down one of our favorite times together as a group.
At different times throughout the night, we go around the room and share about trials and triumphs, memories made and mindset shifts that have taken place during our time spent here.
Overall, this day is always one that ends with our hearts full, minds ready, and an authentic community that has been genuinely created. With moments taking place all throughout the day that are filled with our attendees seeing the goodness that is going to come from investing in this Conference Experience, it is always an incredible day to witness.
Tomorrow, we’ll see you right here on the blog for Day 4, which is the final day of our Conference Experience. We have loved doing this week in review with you, and hope you have enjoyed it as well!
If you would like to join us this November, learn all of the details for this year’s upcoming Conference Experience here.