Take a moment to think about how your customers and potential customers experience your brand. Are you taking advantage of each and every moment that you connect with your customers? A brand touchpoint is any bit of interaction or communication made between a brand and its customers— essentially, all of the places the brand touches the consumer.Read More
As a wedding stationer, planning for a Bridal Expo can be overwhelming, as there is a lot to consider. Lucky for you, we're here today to help with all of that! The season of Bridal Expos will be upon us before we know it, and we know that the majority of you will be participating in, or making a decision to participate in a Bridal Show occuring in the spring each year, to celebrate all of the newly engaged couples and begin the year with excitement.
This post is a short preview of the plethora of information we'll be including in our FREE LIVE CLASS this upcoming Thursday, January 10th, entirely about Marketing your Business at a Bridal Show. Registration is open for this class now, and we would love for you to join us!Read More
The last few weeks have been filled with a lot of preparation for those of you who are shop owners, and so today, we wanted to put together a simple checklist for you to make sure that you have everything taken care of and ready to go. We'll explain this step-by-step in the post outlined below, and we've also included a free checklist at the bottom of the page that you can download + print to have on-hand as you go through everything. We hope that this post will help you in taking some time to make sure that everything is ready to go, and that you have a successful holiday season!Read More
Alrighty, y'all. With the launch of our 2018 Gift Guide, it means only one thing.⠀The holidays are coming.
Rather than thinking about how you can discount your products, I actually want to challenge you to not discount them. Let's turn this idea of discounting your products which you work so hard to create on it's head and think about ways that you can add value instead.
When it comes to product launches, there are so many moving parts and piece to think about. Besides the product images and captions themselves, there are so many other things to think about. How are you going to get your audience to notice your work, how are you going to spread the word about the products you're creating, and most importantly, how are you going to keep their attention and convert the curiosity to clicks, which will then turn into sales? These days, using video is one of the best ways to not only nurture engagement, but capture attention instantly. So today, we have Jessica Freeman, founder of Jess Creatives, with a guest blog post sharing three ways to use video as a part of a launch.Read More
Over the last few weeks, we've been sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference. Today, we have Amy Kinslow of Southern Fried Design Barn on the blog!
Ever since she had the opportunity to work at her local stationery store in high school, Amy Kinslow, owner of Southern Fried Design Barn, knew she wanted to be connected to this field of work. Soon after graduating college with a degree in graphic design, Amy attended the first ever Creative Founders Conference in 2011 with a small idea and a big dream. The conference kick started her business in late 2011.Read More
When it comes to your content that you are putting out into the world about your business, are you posting consistently and with a style that works for your business, or are you just putting things out there willy-nilly and hoping for the best? Well my friend, if you're leaning more towards the willy-nilly side, today's post will hopefully help you to get a bit more streamlined. Today, we're going to be talking all about Content Marketing.
Email Marketing. The very words sometimes make people sweat, but I want to tell you to step away from anything fear related with it, and think about all of the ways it can benefit your business. We are hoping this post will help with getting you started.
These days, we have content available to the people who want to learn about our businesses in a lot of places ... whether you're writing blog posts or sharing on Instagram, posting to Facebook or pinning your content on Pinterest, there are a lot of places for people who are interested in your business to find your content. But that's exactly the thing. They need to go to any of those places to find you or find the content you're putting out there, and then they have to return to find it again.
We are so excited about our Fall Class Series, starting off with the incredibly talented Amy Kinslow of Southern Fried Design Barn! Amy is one of our Fall Conference Speakers and has tremendous amounts of knowledge in this industry, specifically when it comes to successfully selling your products at craft shows and holiday markets.
On August 29th, 2018 at 10am CST, Amy will be sharing all of the knowledge she has on this topic, with a 90 minute live class delivered in a webinar format!
To learn more about Amy and this class in particular, please read this guest post written by Amy below. Registration opens for the Founder Class on August 15th at 12:00pm CST, and we hope you will join us!
As creative business owners, we fall into a very unique space. We are all consumers ourselves and so we know that consumers won’t buy what they can’t see. We know that people are very visually oriented, especially when it comes to pretties, creative goods & art. We also know that we generally only have a handful of seconds to convince people to slow their scroll and pay attention to what it is we’re selling.
Our imagery should tell an authentic & cohesive story across every space that our ideal consumers visit, whether it be our websites or our social media feeds, as these spaces are the “face” of our brand & our products.
For the last four weeks, Sarah of Signet Sealed has been leading an incredible class all about Stop Motion Video in our Community. It has been such a great class and those participating are turning out some pretty amazing videos! Last week, we shared seven ways to use video for Social Media Marketing. Today, we are continuing on this topic and have Sarah on our blog sharing her thoughts on everything regarding this specific topic.Read More
When it comes to using video marketing with Social Media in particular, this is one place where you can create a way for your customers to feel more connected to you instantly. So today, we have seven tips for you to help to get the wheels turning on ways that you can use video highlighting your business.Read More
I don’t think there is an award for this — but this will be my fourth conference with the Society of Creative Founders! I feel pretty special to be returning again and sharing my love and expertise for marketing your creative business.
A lifelong learner, I can’t think of a better way to better yourself and your business than attending conference and retreat experiences such as this one!Read More
Next week on Wednesday, November 15th the incredible Kelly Parker Smith of Hello World Paper Co. will be walking everyone through a Five Step Marketing Plan for Shop Owners. As a preview as to what her webinar will include, she's written a content-packed post below. To join us on Wednesday for her free webinar, register here. Enjoy this Guest Post from Kelly!Read More
A look back at our 2017 Creative Founders Conference...
In early March of 2017, 20 women walked through the doors of the Lee House for our 2017 Creative Founders Conference. They were excited, nervous, and walked in knowing that so many things for their business were about to change. The next four days that transpired were some of the most memorable for the year, and it has been incredible to see them grow in so many different ways.
Below is our Day Three Recap of our 2017 Conference. Day 1 is here, Day 2 is here, and Day 3 is below! If you were an attendee, we hope you enjoy this walk down memory lane today, and if you're interested in joining us for 2018, register here. Enjoy!Read More
Yes! You can now run Instagram Polls through the Stories function of Instagram!
I have to admit, I got pretty excited when I saw this pop up under the "new" button for Instagram Stories. (if you want to see our current poll, visit us on Instagram here!) When Instagram Polls came about, I knew that it would be something amazing and just might be shouting my excitement from the rooftop of my office!Read More