Alumni Spotlight: Kelsey Baldwin of Paper and Oats

Today we are thrilled to continue our Alumni Spotlights on our blog, continuing with the incredible Kelsey Baldwin of Paper and Oats!  Each week, we ask our Alumni questions about what they're up to, along with asking them how they would encourage you.  Read below for our mini interview with Kelsey, where shares about her course, her upcoming book, and more!
 

Do you consider yourself a maker, an artist, or a designer, or a mix of them all?

I consider myself a designer.

Where do you draw inspiration from?

I love pulling inspiration from colors and shapes in nature, as well as other creative outlets like fashion, interior design, and painting.
 


Kelsey Baldwin - Paper and Oats

What do you most like to create, or what is your favorite medium to work with?

I'm a weirdo, and I love designing forms and worksheets. I've made things like since I was a kid, creating worksheets for my dad to fill out like I was his teacher. He played along, and was a very good student :)
 

How did you learn to do what you do now?

I learned about design theory in college, but learned how to practice design in context through freelance work I did all through college and afterwards. I also learned a ton at my former day job as the lead designer for a design agency. I learned about running a business and teaching online through good old-fashioned research (devouring all the blog posts, podcasts, and free resources I could!), and of course, trial and error.
 

What is one of the favorite pieces you have ever created / designed / made?

My product that I'm the most proud of is my online course, The InDesign Field Guide. I've put hundreds of hours of work into building + maintaining this program over the last 2 years, and I love seeing how it impacts people's businesses. The client I am most proud to have worked with as a designer was the Day Designer. I always looked up to their aesthetic and brand styling, and I was honored to work for Whitney English and her team a couple years ago.
 

What is a highlight of your year so far?

I'm working on writing my first book, and I felt the most proud when I typed out the last sentence of my first draft a few weeks ago. This book might soon become my proudest product every created!
 

What does your future look like? Do you have anything coming up in the future that you would like to highlight? A new collection, a product launch, etc?

My online course, The InDesign Field Guide, is open for new students April 3-10, and this launch has been really fun to put together. The course is the best it's ever been, the students are excited about their success stories, and I love seeing the ripple it's having in the industry. It closes up until the fall on Tuesday, April 10 at 10pm CST, so hurry up to grab one of the last spots!
 

 
The inDesign Field Guide by Paper and Oats
 

Did you participate in the Conference, the Course, the Community, or the Intensive, and what year did you join the alumni family?

I attended the Conference in Phoenix in the summer of 2015.
 

What has your journey since attending looked like?

I feel like my business really took off after attending the SCF Conference. It was at the conference that I started on my journey to go all in with digital products, and launched my InDesign course for the first time later that year. Since then, I've been able to switch over completely to a digital product-based business with no more client work, and it has been the best thing for my schedule and lifestyle as a single parent.
 

How has SCF continued to shape your path?

I love being a part of the SCF Community, continuing to brush up on strategies and skills, learning from fellow members, and getting to know them on a more personal level.
 

Do you have a favorite memory from your experiences with SCF?

My favorite memory from SCF has been the mastermind retreat in January. When I attended the conference a couple years before that, I didn't feel totally comfortable in my own skin, and always wished I had made more of an effort to build friendships. At the retreat, it was a smaller setting which made friendships come naturally, and I loved being able to dive deeper into each other's businesses, knowing we were all further along in our journeys, and not beginners. It was so valuable to get feedback from peers in that way, and getting to know about their personal lives and families (and struggles!) in our downtime helped us all connect even more.
 

Kelsey Baldwin of Paper and Oats for Society for Creative Founders

If you could offer ONE piece of advice to a fellow creative, what would it be?

Do things differently! Don't feel like you need to run your business how you see everyone else running theirs in order to be successful. Think outside the box, be the purple cow! ;) That's what's going to get you noticed, not by blending in.
 


Kelsey, thank you so much for being a part of this series with us! 

If you'd like to keep up with Kelsey, follow her on Instagram, Facebook, or check out her website.

We'll see you next week for our next Alumni Spotlight, with a designer who just launched a brand new shop that a lot of designers are going to love to use for their work!


Do you have any additional questions you would want to ask Kelsey? Share them with us below!