Posts in Your Marketing
How to Get Started with Email Marketing

Email Marketing.  The very words sometimes make people sweat, but I want to tell you to step away from anything fear related with it, and think about all of the ways it can benefit your business. We are hoping this post will help with getting you started.

These days, we have content available to the people who want to learn about our businesses in a lot of places ... whether you're writing blog posts or sharing on Instagram, posting to Facebook or pinning your content on Pinterest, there are a lot of places for people who are interested in your business to find your content.  But that's exactly the thing.  They need to go to any of those places to find you or find the content you're putting out there, and then they have to return to find it again. 

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Successfully Selling your Products at Craft Shows and Holiday Markets

We are so excited about our Fall Class Series, starting off with the incredibly talented Amy Kinslow of Southern Fried Design Barn!  Amy is one of our Fall Conference Speakers and has tremendous amounts of knowledge in this industry, specifically when it comes to successfully selling your products at craft shows and holiday markets.

On August 29th, 2018 at 10am CST, Amy will be sharing all of the knowledge she has on this topic, with a 90 minute live class delivered in a webinar format! 

To learn more about Amy and this class in particular, please read this guest post written by Amy below.  Registration opens for the Founder Class on August 15th at 12:00pm CST, and we hope you will join us!

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Working with a Photographer to Elevate your Visual Brand

As creative business owners, we fall into a very unique space.  We are all consumers ourselves and so we know that consumers won’t buy what they can’t see.  We know that people are very visually oriented, especially when it comes to pretties, creative goods & art.  We also know that we generally only have a handful of seconds to convince people to slow their scroll and pay attention to what it is we’re selling.

Our imagery should tell an authentic & cohesive story across every space that our ideal consumers visit, whether it be our websites or our social media feeds, as these spaces are the “face” of our brand & our products. 

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We have a New Look!

When I think about the Society for Creative Founders, to me it embodies these three things: community, support, and an element of fun built into all of the learning that takes place in this online space. I want it to feel like a conversation between friends, with a bit of whimsy and fun built right in. Like the creatively designed card that you lovingly write out to a friend and drop in the mail, and of course, be bright, cheery too.

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How to Use Stop Motion Video for your Creative Business

For the last four weeks, Sarah of Signet Sealed has been leading an incredible class all about Stop Motion Video in our Community.  It has been such a great class and those participating are turning out some pretty amazing videos!  Last week, we shared seven ways to use video for Social Media Marketing.  Today, we are continuing on this topic and have Sarah on our blog sharing her thoughts on everything regarding this specific topic. 

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Eight Ways to Use Video for Marketing on Social Media

When it comes to using video marketing with Social Media in particular, this is one place where you can create a way for your customers to feel more connected to you instantly. So today, we have seven tips for you to help to get the wheels turning on ways that you can use video highlighting your business.

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Marketing for your Creative Business with Amber Housley

I don’t think there is an award for this — but this will be my fourth conference with the Society of Creative Founders! I feel pretty special to be returning again and sharing my love and expertise for marketing your creative business.

A lifelong learner, I can’t think of a better way to better yourself and your business than attending conference and retreat experiences such as this one!

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18 Questions for a Creative Business to Ponder after Black Friday, Small Business Saturday, and Cyber Monday

Hey, happy Monday!  How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go?

The answer to that question may go one of two ways.  It may go positively, like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!"Or, it may be experiencing the opposite emotions.  You may catch yourself thinking or saying, “well, it wasn’t so great.  I didn’t get nearly as many orders as I was hoping for.  I found myself working last minute, wishing I had done things differently, or flying by the seat of my pants, frazzled and thinking “why isn’t this working?!” with nothing but frustration flooding in.I do want to take a second to include that if you are in that second camp, it is not a good feeling.  That ugly comparison monster can rear it’s ugly head and make you feel like you are not good enough, not smart enough, your designs aren’t that great, and sometimes, you can even let the negativity get to you to think you should just quit.

And that, my friends, is NOT the case.

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A Five Step Marketing Plan for Shop Owners

Next week on Wednesday, November 15th the incredible Kelly Parker Smith of Hello World Paper Co. will be walking everyone through a Five Step Marketing Plan for Shop Owners. As a preview as to what her webinar will include, she's written a content-packed post below.  To join us on Wednesday for her free webinar, register here.  Enjoy this Guest Post from Kelly!

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The 2017 Creative Founders Conference, Day 3 Recap!

A look back at our 2017 Creative Founders Conference...

In early March of 2017, 20 women walked through the doors of the Lee House for our 2017 Creative Founders Conference.  They were excited, nervous, and walked in knowing that so many things for their business were about to change. The next four days that transpired were some of the most memorable for the year, and it has been incredible to see them grow in so many different ways.

Below is our Day Three Recap of our 2017 Conference. Day 1 is here, Day 2 is here, and Day 3 is below!  If you were an attendee, we hope you enjoy this walk down memory lane today, and if you're interested in joining us for 2018, register here.  Enjoy!

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How to use Instagram Polls for your Creative Business

Yes!  You can now run Instagram Polls through the Stories function of Instagram!

I have to admit, I got pretty excited when I saw this pop up under the "new" button for Instagram Stories.   (if you want to see our current poll, visit us on Instagram here!) When Instagram Polls came about, I knew that it would be something amazing and just might be shouting my excitement from the rooftop of my office!

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8 Components of a Marketing Plan

When you started your business, you may not have realized that marketing and advertising yourself can be a full-time job in itself.

As a seasoned business owner, you probably spend as much time marketing yourself or your business as you do creating new services, products, or designs.

Think back to when you first started your business. One of the first things you did was probably create an Instagram account and start posting. You probably had a target audience in mind but really at that point, it was just about getting followers and noticed. As a seasoned business owner you now know that there's much strategy behind marketing than that.

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Make This Your Breakout Year - Revenue and Marketing Strategy Tool

Each year, you create your list of things that will get you closer and closer to your ideal lifestyle and business.

If you’ve been running a creative business for awhile you know the beginning of the year brings "all the feels" of a fresh start, new ideas, and working on something huge! We all get that feel-good, nostalgic flood of emotions from resolutions, making plans, and celebrating accomplishments.

By now, you probably have your plan created (at least I hope you do). You’ve hemmed in those starry-eyed dreams of creative world domination to a few awesome goals that are going to help grow your business.

But you know it's time to buckle down. And if this is going to be your breakout year, you need to add some strategies to your plan that seasoned business owners use - something to tie up the loose ends of your revenue and marketing strategy.

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Aligning Marketing With Sales and Yearly Goals

We’ve been talking about goals a lot lately. It’s one of our favorite things! At the beginning of each year, we dream and think about which of our 1,001 ideas we want to make happen this year.

In creating your plan, you probably noticed that you created some marketing needs as well. You set your goals, which included revenue and sales, but now you have to figure out how to get people to buy, which is where marketing comes in. And you should be focused on aligning your marketing with your overarching goals. 

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Marketing Metrics: Know What You Should Track

By now, you probably have created your yearly business plan and goals (at least I hope you have).

You’ve made checklists, written out goals, and even have a schedule of how it’s all going to go down this year.

So here’s where you start executing your new ideas and plan; you check off your list, you put in the work; you do everything you’re supposed to do.

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