Posts in Your Marketing
A Weekend in Review | Questions to Ask after the Holiday Sale Weekend

Hey, happy post Black Friday, Small Business Saturday, Cyber Monday Week!  How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go? The answer to that question may go one of two ways.  It may go positively, like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!" Which would be absolutely fantastic, and you’ll want to make sure you can replicate that or more next year.

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Holiday Prep Checklist - Tips for Holiday Season Success

The last few weeks have been filled with a lot of preparation for those of you who are shop owners, and so today, we wanted to put together a simple checklist for you to make sure that you have everything taken care of and ready to go.  We'll explain this step-by-step in the post outlined below, and we've also included a free checklist at the bottom of the page that you can download + print to have on-hand as you go through everything. We hope that this post will help you in taking some time to make sure that everything is ready to go, and that you have a successful holiday season!

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10 Ways to Add Value to your Online Shop this Holiday Season

Alrighty, y'all. With the launch of our 2018 Gift Guide, it means only one thing.⠀The holidays are coming.
Rather than thinking about how you can discount your products, I actually want to challenge you to not discount them. Let's turn this idea of discounting your products which you work so hard to create on it's head and think about ways that you can add value instead.

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Three Ways to Use Video with a Launch

When it comes to product launches, there are so many moving parts and piece to think about.  Besides the product images and captions themselves, there are so many other things to think about.  How are you going to get your audience to notice your work, how are you going to spread the word about the products you're creating, and most importantly, how are you going to keep their attention and convert the curiosity to clicks, which will then turn into sales?  These days, using video is one of the best ways to not only nurture engagement, but capture attention instantly. So today, we have Jessica Freeman, founder of Jess Creatives, with a guest blog post sharing three ways to use video as a part of a launch. 

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Fall Creative Founders Conference Speaker Amy Kinslow

Over the last few weeks, we've been sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference. Today, we have Amy Kinslow of Southern Fried Design Barn on the blog!

Ever since she had the opportunity to work at her local stationery store in high school, Amy Kinslow, owner of Southern Fried Design Barn, knew she wanted to be connected to this field of work. Soon after graduating college with a degree in graphic design, Amy attended the first ever Creative Founders Conference in 2011 with a small idea and a big dream. The conference kick started her business in late 2011.

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How to Get Started with Content Marketing

When it comes to your content that you are putting out into the world about your business, are you posting consistently and with a style that works for your business, or are you just putting things out there willy-nilly and hoping for the best?  Well my friend, if you're leaning more towards the willy-nilly side, today's post will hopefully help you to get a bit more streamlined.  Today, we're going to be talking all about Content Marketing.

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How to Get Started with Email Marketing

Email Marketing.  The very words sometimes make people sweat, but I want to tell you to step away from anything fear related with it, and think about all of the ways it can benefit your business. We are hoping this post will help with getting you started.

These days, we have content available to the people who want to learn about our businesses in a lot of places ... whether you're writing blog posts or sharing on Instagram, posting to Facebook or pinning your content on Pinterest, there are a lot of places for people who are interested in your business to find your content.  But that's exactly the thing.  They need to go to any of those places to find you or find the content you're putting out there, and then they have to return to find it again. 

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Successfully Selling your Products at Craft Shows and Holiday Markets

We are so excited about our Fall Class Series, starting off with the incredibly talented Amy Kinslow of Southern Fried Design Barn!  Amy is one of our Fall Conference Speakers and has tremendous amounts of knowledge in this industry, specifically when it comes to successfully selling your products at craft shows and holiday markets.

On August 29th, 2018 at 10am CST, Amy will be sharing all of the knowledge she has on this topic, with a 90 minute live class delivered in a webinar format! 

To learn more about Amy and this class in particular, please read this guest post written by Amy below.  Registration opens for the Founder Class on August 15th at 12:00pm CST, and we hope you will join us!

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Working with a Photographer to Elevate your Visual Brand

As creative business owners, we fall into a very unique space.  We are all consumers ourselves and so we know that consumers won’t buy what they can’t see.  We know that people are very visually oriented, especially when it comes to pretties, creative goods & art.  We also know that we generally only have a handful of seconds to convince people to slow their scroll and pay attention to what it is we’re selling.

Our imagery should tell an authentic & cohesive story across every space that our ideal consumers visit, whether it be our websites or our social media feeds, as these spaces are the “face” of our brand & our products. 

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We have a New Look!

When I think about the Society for Creative Founders, to me it embodies these three things: community, support, and an element of fun built into all of the learning that takes place in this online space. I want it to feel like a conversation between friends, with a bit of whimsy and fun built right in. Like the creatively designed card that you lovingly write out to a friend and drop in the mail, and of course, be bright, cheery too.

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How to Use Stop Motion Video for your Creative Business

For the last four weeks, Sarah of Signet Sealed has been leading an incredible class all about Stop Motion Video in our Community.  It has been such a great class and those participating are turning out some pretty amazing videos!  Last week, we shared seven ways to use video for Social Media Marketing.  Today, we are continuing on this topic and have Sarah on our blog sharing her thoughts on everything regarding this specific topic. 

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Eight Ways to Use Video for Marketing on Social Media

When it comes to using video marketing with Social Media in particular, this is one place where you can create a way for your customers to feel more connected to you instantly. So today, we have seven tips for you to help to get the wheels turning on ways that you can use video highlighting your business.

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Marketing for your Creative Business with Amber Housley

I don’t think there is an award for this — but this will be my fourth conference with the Society of Creative Founders! I feel pretty special to be returning again and sharing my love and expertise for marketing your creative business.

A lifelong learner, I can’t think of a better way to better yourself and your business than attending conference and retreat experiences such as this one!

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A Five Step Marketing Plan for Shop Owners

Next week on Wednesday, November 15th the incredible Kelly Parker Smith of Hello World Paper Co. will be walking everyone through a Five Step Marketing Plan for Shop Owners. As a preview as to what her webinar will include, she's written a content-packed post below.  To join us on Wednesday for her free webinar, register here.  Enjoy this Guest Post from Kelly!

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The 2017 Creative Founders Conference, Day 3 Recap!

A look back at our 2017 Creative Founders Conference...

In early March of 2017, 20 women walked through the doors of the Lee House for our 2017 Creative Founders Conference.  They were excited, nervous, and walked in knowing that so many things for their business were about to change. The next four days that transpired were some of the most memorable for the year, and it has been incredible to see them grow in so many different ways.

Below is our Day Three Recap of our 2017 Conference. Day 1 is here, Day 2 is here, and Day 3 is below!  If you were an attendee, we hope you enjoy this walk down memory lane today, and if you're interested in joining us for 2018, register here.  Enjoy!

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How to use Instagram Polls for your Creative Business

Yes!  You can now run Instagram Polls through the Stories function of Instagram!

I have to admit, I got pretty excited when I saw this pop up under the "new" button for Instagram Stories.   (if you want to see our current poll, visit us on Instagram here!) When Instagram Polls came about, I knew that it would be something amazing and just might be shouting my excitement from the rooftop of my office!

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8 Components of a Marketing Plan

When you started your business, you may not have realized that marketing and advertising yourself can be a full-time job in itself.

As a seasoned business owner, you probably spend as much time marketing yourself or your business as you do creating new services, products, or designs.

Think back to when you first started your business. One of the first things you did was probably create an Instagram account and start posting. You probably had a target audience in mind but really at that point, it was just about getting followers and noticed. As a seasoned business owner you now know that there's much strategy behind marketing than that.

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Make This Your Breakout Year - Revenue and Marketing Strategy Tool

Each year, you create your list of things that will get you closer and closer to your ideal lifestyle and business.

If you’ve been running a creative business for awhile you know the beginning of the year brings "all the feels" of a fresh start, new ideas, and working on something huge! We all get that feel-good, nostalgic flood of emotions from resolutions, making plans, and celebrating accomplishments.

By now, you probably have your plan created (at least I hope you do). You’ve hemmed in those starry-eyed dreams of creative world domination to a few awesome goals that are going to help grow your business.

But you know it's time to buckle down. And if this is going to be your breakout year, you need to add some strategies to your plan that seasoned business owners use - something to tie up the loose ends of your revenue and marketing strategy.

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Aligning Marketing With Sales and Yearly Goals

We’ve been talking about goals a lot lately. It’s one of our favorite things! At the beginning of each year, we dream and think about which of our 1,001 ideas we want to make happen this year.

In creating your plan, you probably noticed that you created some marketing needs as well. You set your goals, which included revenue and sales, but now you have to figure out how to get people to buy, which is where marketing comes in. And you should be focused on aligning your marketing with your overarching goals. 

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