Next week on September 20th, we’ve got an incredible class planned for you, all about Creating Cohesive Collections! Our goal with this class is to help you to create a cohesive product collection for your next launch. We'll discuss everything you need to know to develop a strong collection, discussing guidelines, tips, and examples to help you to develop a cohesive collection for your shop.Read More
When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating, even writing an Instagram post, you want it to speak to a specific group of people every time. By trying to speak to everyone by doing everything, you are essentially speaking to no one. So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.Read More
How many times have you had to schedule a meeting with someone for your business? Let's chat about two different scenarios here.How many times have you had to schedule a meeting with someone for your business? If you have meetings with anyone, regardless of if they are with potential clients, vendors, or even business friends to set up coffee dates, sometimes they can get a bit challenging when you both have different schedules to work with. Luckily for you, there are tools made specifically to help with this, and today we’re chatting about one in particular that we love.Read More
When I think about the Society for Creative Founders, to me it embodies these three things: community, support, and an element of fun built into all of the learning that takes place in this online space. I want it to feel like a conversation between friends, with a bit of whimsy and fun built right in. Like the creatively designed card that you lovingly write out to a friend and drop in the mail, and of course, be bright, cheery too.Read More
Customers and clients are at the center of every business and the most successful business owners strive not to simply acquire clients, but to create a loyal following that is committed to your brand and all that it represents.
I call this distinguished group of clients your “loyal league.”Read More
Hey, happy Monday! How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go?
The answer to that question may go one of two ways. It may go positively, like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!"Or, it may be experiencing the opposite emotions. You may catch yourself thinking or saying, “well, it wasn’t so great. I didn’t get nearly as many orders as I was hoping for. I found myself working last minute, wishing I had done things differently, or flying by the seat of my pants, frazzled and thinking “why isn’t this working?!” with nothing but frustration flooding in.I do want to take a second to include that if you are in that second camp, it is not a good feeling. That ugly comparison monster can rear it’s ugly head and make you feel like you are not good enough, not smart enough, your designs aren’t that great, and sometimes, you can even let the negativity get to you to think you should just quit.
And that, my friends, is NOT the case.Read More
A look back at our 2017 Creative Founders Conference...
In early March of 2017, 20 women walked through the doors of the Lee House for our 2017 Creative Founders Conference. They were excited, nervous, and walked in knowing that so many things for their business were about to change. The next four days that transpired were some of the most memorable for the year, and it has been incredible to see them grow in so many different ways.Read More
How can you enhance your client experience today?
We have six suggestions to help you, whether you are a service provider or product seller.
When it comes to your client experience, this is such an incredible way to change things for the people who purchase from you or spend time with you as you are designing something for them. Whether you are a product seller or a service provider you can make such a tremendous difference in the way that an experience can be created from working with you. Client Experience is all about surprising and delighting your customers and clients all along the way, and below we have a few suggestions to help you get started in improving this for your business.Read More
We've asked experts in our in community - women we admire and who have so much knowledge to share - to contribute to our blog series titled Ask A Creative Founder.
This month's topic is: Tell us who your ideal client is and how you discovered them.Read More