Branding with Purpose

Introducing Creative Founders Conference 2017 speaker Bonnie Bakhtiari as she shares some photos with us and talks about branding with purpose!

Creative founder Bonnie Bakhtiari of b is for bonnie design
Creative founder Bonnie Bakhtiari of b is for bonnie design

My name is Bonnie Bakhtiari, and I'm the owner and creative director behind b is for bonnie design. I am a brand designer and strategist for creative entrepreneurs who strive to build businesses that are as heartfelt as they are strategic. Together with my sweet husband and our rambunctious golden retriever pup, we call beautiful Waco, Texas home. I dove into my small business journey right out of college, investing all of my time and energy into building this little business of mine. And what an exciting journey it has been! I'm thrilled to be joining the Creative Founders Conference speaker lineup next Spring in Pensacola, where I'll be leading you through the Your Brand session. This workshop experience will be such a powerful time of growth, relationship building and more! Will I see you there?

Bonnie of b is for bonnie design talking about branding with purpose.
Bonnie of b is for bonnie design talking about branding with purpose.

As a brand designer, I wholeheartedly believe that your brand is more than skin-deep. The most authentic brands are founded on a strong sense of purpose, and I’ve seen first-hand the power of operating your business from a such a place. From the visuals that represent your business, to the messaging that guides your marketing, to the experiences you incorporate to delight and serve your clients, my branding approach delves deep to help clients create an authentic and actionable brand strategy that’s backed by beautiful visuals. I believe so deeply in the importance of our work as creative entrepreneurs that I want to see them move forward with the heartfelt strategy and purpose-filled approach to bring their brand’s visual identity to life like never before! At the end of each project, my clients not only walk away with a heartfelt visual identity for their business, but also an intentional brand strategy to curate longevity, authenticity and profitability in their work. It's a heartfelt process, yes, but the final result is such a labor of love and is truly fulfilling!

What's one thing you absolutely love about the work that you do, friend? Is it your approach? The relationships you can build with your clients? Or even the results you're able to deliver that change their lives? I'd love to hear all about it in the comments below.

Bonnie from b is for bonnie design
Bonnie from b is for bonnie design

It all begins with purpose, lovely. As a creative entrepreneur, you can inspire connection with your ideal client relationally, represent the heart behind your work effectively, and carve out a niche for yourself intentionally if you operate from a clearly defined place of purpose. From the visual guidelines that represent your business, to the messaging that guides your marketing, to the experiences you incorporate to delight and serve your clients, let's delve deep to help you create an authentic and actionable brand strategy that’s backed by beautiful visuals.

I'm so excited to be leading the Your Brand session for our conference in March, where we'll lay the foundation for a brand you'll be proud to put your name on, and one that will resonate with your ideal client straight from the heart. At the end of this session, you'll walk away with a clearly defined heartfelt visual identity for your business, an intentional brand strategy to curate longevity, and an approach that stands for authenticity and profitability in your work. Are you ready to join me? I'd love to see you there!

Bonnie from b is for bonnie design
Bonnie from b is for bonnie design

Over the years that I've used Instagram, this fun little app on our phones, to connect with my ideal client, I've been blown away by its potential to grow your brand presence in an authentic, personable way! That's why I'm so excited to be leading a breakout session on using Instagram to represent your brand well through heartfelt strategy and approachable messaging.

During this session, we'll break down how to use this incredibly popular social media platform to grow your brand's presence, connect with your ideal client, and increase bookings organically. From honing your messaging, to identifying your ideal client on Instagram, to uncovering the best photo editing and styling tactics, we'll cover it all! At the end of this session, you'll have a better knowledge of how to use Instagram to your brand's advantage in a genuine manner, as well as how to post strategically and effectively. Are you ready to join me as we take your brand (and your Instagram posting strategy) to new heights?

Bonnie from b is for bonnie design
Bonnie from b is for bonnie design

I'm a big believer in community and building true relationships, y'all. My little heart beats for building lasting relationships with fellow creatives, and learning opportunities like the Creative Founders Conference are such sweet opportunities to be reminded that you are not alone. Through your struggles, hard days, big wins and high-five moments, we are all in this together. And I would love to meet you, wrap you up in a big hug, and share everything I've learned throughout my own crazy business journey with you.

I can't wait to meet you next March, friend! Thanks for joining me for this fun takeover, and you're welcome to join the party over on my Instagram account at @bonniejoymarie. But most of all, I sure hope I get to meet you in Pensacola next Spring!