4 Steps to Get Through Your Launch
With any big launch or project, you will need to wear a lot of hats and be able to switch your mindset, depending on which phase you're in at the time. So, put your planning hat on and let's dive in to my 4 simple steps to getting through big projects or product launches
1. SET GOALS
I want you to write down your top 3 goals. What is your purpose? How will you measure these goals using dates and metrics? For example, you can measure the success of your launch by saying you want to sell 30 pieces in the first 30 days. Make sure your goals are realistic, but a stretch to reach.
2. PLAN AND ORGANIZE
Create a big long task list. This could take you a week or two to complete - keep a list near by or use the notes app on your phone to write things down immediately as they pop in your mind. Once you have your long list, prioritize in phases. Identify the tasks you need to do first with a 1,2,3 (or ABC), then go back and fill in the lower level tasks or subtasks for each of those.
This doesn't have to be perfect - you won’t get everything on this first your first try
For product launches you should be thinking of high-level phases like:
- Product Design and Development
- Website Updates
- Content Development
- Testing or Beta
Ask yourself "where do I need help?" Think about your weaknesses? How can you find people to help you there?
Here are some ideas to get you started:
- Content Development - help writing your about page, website content, or product descriptions
- Website Developer - landing page design, sales page, online shop
- Designer - help with product development and design? If you are a designer, can you assign smaller design tasks to a junior designer?
- Assistant - need someone to upload your items to Etsy or your shop? Or maybe you need someone to manage this project timeline and keep you on track?
- Product or Software - what software or products do you need to launch?
- Vendors - Do you need to work on pricing from a vendor or supplier?
Ok, time to put on your work like crazy hat and get to work!
3. COMMUNICATE and IMPLEMENT
First, assign task ownership and deadline, so everyone knows who is responsible for each thing? Each task needs an owner, even if it's you for everything! Assign a timeline of how much time each of these phases or tasks will need so you have a realistic expectation of completion date.
Use a project management system to get organized, like Basecamp, Trello, ToDoist, or Asana. Slack is a great way to communicate with larger groups in real time. Communication is the biggest issue with projects and these cloud based platforms are a great way to keep everyone on task.
Get going on your plan and stick to your timeline! Hold people accountable.
- If you aren’t the accountable one to keep this project on task, you need to hire someone to be that person. This probably needs to have a high level of responsibility and be very organized. High in the Executer level on the Strengths Finder test.
- Make sure to set scheduled meetings each week with your team or accountability partner to check in with progress. This changed the way I work on projects completely - just with simple communication.
- Be realistic with your timeline and set deadlines that you can stick to - at least as much as possible.
- Launches are stressful! Acknowledge that up front, give yourself some grace, and plan something fun ahead of time to relieve stress.
- Set small goals and have mini celebrations for reaching certain milestones.
Every project, no matter how big or small, are just series of smaller tasks. If you set small goals, you’ll be less overwhelmed.
Now for the party hat! Congratulations on your launch!
4. MEASURE and REVIEW
Keep tabs on your goals and celebrate each milestone. Always review what worked and what didn't during each phase. Make a note of what would you do differently next time. Now's the time to pop the champagne and grab a massage - you deserve it.
P.S. If you are a maker, artist, or designer who is designing or making any sort of product to sell, sign up for our newsletter to keep in touch and have bi-monthly free content about running your business in your inbox. We would love to see you next March in Pensacola for Stationery Academy 2016! Learn more here!