A Weekend in Review | Questions to Ask after the Holiday Sale Weekend
Happy post Black Friday, Small Business Saturday, Cyber Monday Week! How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go?
The answer to that question may go one of three ways.
(a) You are absolutely thrilled! The weekend was great!
(b) You are feeling good! You’ve had sales that have you feeling confident.
(c) Well, you’re not feeling so great! This weekend has possibly been a disappointment.
If you answered A, you may be feeling like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!" Which would be absolutely fantastic, and you’ll want to make sure you can replicate that or more next year.
Or, it may be experiencing mixed, or even the opposite emotions, and well, wondering if you should even bother.
You may catch yourself thinking or saying, “well, it wasn’t good. At all. I didn’t get nearly as many orders as I was hoping for. I found myself working last minute, wishing I had done things differently, or flying by the seat of my pants, frazzled and thinking “why isn’t this working?!” with nothing but frustration flooding in. I do want to take a second to include that if you are in that second camp, it is not a good feeling. That ugly comparison monster can rear it’s ugly head and make you feel like you are not good enough, not smart enough, your designs aren’t that great, and sometimes, you can even let the negativity get to you to think you should just quit.
And that, my friends, is NOT the case.
If you experienced a weekend that didn’t quite go so well, that doesn’t mean that you shouldn’t try again. You need to kick that comparison monster to the curb, because every single one of us was put here on this Earth to do amazing, incredible things that sets our souls on fire with passion and happiness every single day, and there is absolutely no reason that you should feel that from one weekend of sales you need to call it quits.
Perhaps you just need to look at it differently, from a “what can I change or do differently for next year?” perspective!
Regardless of how the weekend went, it is always a good idea to take notes on what happened while everything is fresh in your mind, so that you can have an initial plan for next year.
Perhaps you need to order more packaging supplies so that you don’t run out if you get a rush of orders like you did this year.
It may be something as determining the sales you’d like to do before the week begins.
Did you change your pricing so that you were able to offer items at a discounted rate, and did you find that it was a good or a bad choice?
Or, perhaps you need to create your social media graphics + captions beforehand, rather than doing them on the fly.
Whether you found this weekend to be a tremendous success or it was one that left you wondering what you can do to improve upon for next year, we’ve created a 5 page in-depth review guide packed with questions to ask yourself about this weekend’s events. It covers every single pillar we teach, from your core to planning, marketing, money, your branding, and even how you were speaking to your clients and customers online.
Included in this free set is a list of eighteen detailed questions for you to ask yourself in a free guide for you below, to review and ask yourself while planning for the next year. No matter how this weekend went, take a few minutes to review things and see what you can improve upon for next year.
Take some time this week, even only 30 minutes if you can, to reflect on what it is that you offered, what you would caught yourself thinking you should do differently or what you absolutely loved doing, and take a good look at what you want to do for next year. Then, put these notes somewhere you’ll remember them. I am not saying to copy what someone else did if they did something you loved - however, if you look to what they did for inspiration as a learning lesson that you can learn something from them in the process, while thinking about what is true to your core in planning for the year ahead, that is the goal here.
We hope you find this incredibly helpful, and that you always remember that every day in your business is a learning experience …. we can’t wait to see how you grow throughout the next year, and hope that these sheets where you review your notes from this year make next year even better for you!
And of course, if you’d like to hear even more ideas to help you set your business up for success in the coming year, we would love for you to join us in the Community in 2019!