10 Tips for Planning and Marketing your Business at Bridal Shows

As a wedding stationer, planning for a Bridal Expo can be overwhelming, as there is a lot to consider. Lucky for you, we're here today to help with all of that!   The season of Bridal Expos will be upon us before we know it, and we know that the majority of you will be participating in, or making a decision to participate in a Bridal Show occuring in the spring each year, to celebrate all of the newly engaged couples and begin the year with excitement.

This post is a short preview of the plethora of information we'll be including in our FREE LIVE CLASS this upcoming Thursday, January 10th, entirely about Marketing your Business at a Bridal Show.  Registration is open for this class now, and we would love for you to join us!

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2018 in Review and Looking ahead to 2019 | A Note from Kristin

The last few weeks of 2018, along with the first week of 2019 have been filled with all sorts of ideas, thoughts, and reminiscent moments from a full year that 2018 was. We are a few fresh days into the new year, and it has me entirely grateful for all that the last year encompassed. 

Take a little walk back with me through the year that 2018 was, won't you?

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A Weekend in Review | Questions to Ask after the Holiday Sale Weekend

Hey, happy post Black Friday, Small Business Saturday, Cyber Monday Week!  How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go? The answer to that question may go one of two ways.  It may go positively, like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!" Which would be absolutely fantastic, and you’ll want to make sure you can replicate that or more next year.

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Business Resources to Purchase during the 2018 Holiday Sale Weekend

When it comes to running your business, there are a lot of things to have in mind to keep it moving at a wonderful pace, and a lot of the expenses can add up. However, we’ve got you covered with a curated list of items that are on sale to help to make running your business easier! We use every single one of these programs shown to run the Society for Creative Founders, and the majority of them listed below are having holiday sales! 

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Celebrating Entrepreneurs | Ask a Creative Founder

Today being National Entrepreneur’s Day, we had to have just a little bit of fun with this holiday! We asked a few of our Conference Alums what they loved the most about being an entrepreneur.

No matter what you do, every day is different as entrepreneur - you challenge yourself daily, are continuing to improve your skills and learn new things continually, and always, always, looking towards what you think might happen next.

Enjoy these anecdotes from a few entrepreneurs who shared their opinions with us …. at the end of the post, share with us the same answers to the questions we asked them, we would love to hear from you as well!

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Holiday Prep Checklist - Tips for Holiday Season Success

The last few weeks have been filled with a lot of preparation for those of you who are shop owners, and so today, we wanted to put together a simple checklist for you to make sure that you have everything taken care of and ready to go.  We'll explain this step-by-step in the post outlined below, and we've also included a free checklist at the bottom of the page that you can download + print to have on-hand as you go through everything. We hope that this post will help you in taking some time to make sure that everything is ready to go, and that you have a successful holiday season!

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10 Ways to Add Value to your Online Shop this Holiday Season

Alrighty, y'all. With the launch of our 2018 Gift Guide, it means only one thing.⠀The holidays are coming.
Rather than thinking about how you can discount your products, I actually want to challenge you to not discount them. Let's turn this idea of discounting your products which you work so hard to create on it's head and think about ways that you can add value instead.

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Featured Artist: Sarah Roberson of The Redheaded Camel

If you suddenly found yourself with a broken back at 16 years old and saw that your competitive dance days were over, how would you overcome it? Sarah Roberson of The Redheaded Camel turned her pain into paintings and now, has found incredible success as a lettering artist who creates handpainted happiness every single day. She attended our Conference in the Spring of 2018 and returned again in the Fall, and the growth she has seen this year as a both outwardly with her business and intrinsically as an entrepreneur as she continues to move her business forward has been absolutely amazing to watch.

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Creating Cohesive Collections | Founder Class

Next week on September 20th, we’ve got an incredible class planned for you, all about Creating Cohesive Collections! Our goal with this class is to help you to create a cohesive product collection for your next launch. We'll discuss everything you need to know to develop a strong collection, discussing guidelines, tips, and examples to help you to develop a cohesive collection for your shop.

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Why Creating an Ideal Client Profile is Important

When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating,  even writing an Instagram post, you want it to speak to a specific group of people every time.  By trying to speak to everyone by doing everything,  you are essentially speaking to no one.  So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.

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Fall Creative Founders Conference Speaker Heather Jordan

Hooray! We are in the final week that our Conference Registration is open, and we are thrilled to share about our sixth speaker, Heather Jordan of Durst and Jordan Accounting! Heather joined us at the Spring 2018 Conference and taught the Money session. She is such a wealth of knowledge that we knew we had to have her join us again!

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Three Ways to Use Video with a Launch

When it comes to product launches, there are so many moving parts and piece to think about.  Besides the product images and captions themselves, there are so many other things to think about.  How are you going to get your audience to notice your work, how are you going to spread the word about the products you're creating, and most importantly, how are you going to keep their attention and convert the curiosity to clicks, which will then turn into sales?  These days, using video is one of the best ways to not only nurture engagement, but capture attention instantly. So today, we have Jessica Freeman, founder of Jess Creatives, with a guest blog post sharing three ways to use video as a part of a launch. 

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Fall Creative Founders Conference Speaker Amy Kinslow

Over the last few weeks, we've been sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference. Today, we have Amy Kinslow of Southern Fried Design Barn on the blog!

Ever since she had the opportunity to work at her local stationery store in high school, Amy Kinslow, owner of Southern Fried Design Barn, knew she wanted to be connected to this field of work. Soon after graduating college with a degree in graphic design, Amy attended the first ever Creative Founders Conference in 2011 with a small idea and a big dream. The conference kick started her business in late 2011.

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How to Get Started with Content Marketing

When it comes to your content that you are putting out into the world about your business, are you posting consistently and with a style that works for your business, or are you just putting things out there willy-nilly and hoping for the best?  Well my friend, if you're leaning more towards the willy-nilly side, today's post will hopefully help you to get a bit more streamlined.  Today, we're going to be talking all about Content Marketing.

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Fall Creative Founders Conference Speaker: Heather O'Brien

Over the next few weeks, we’re going  sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference.

So far, we have introduced Valerie McKeehan of Lily & Val and Erin Kendrick of Erin is Creative.  Today, we have Heather O'Brien of Heather O'Brien Design on the blog!

Heather attended the Creative Founders Conference  (known then as Stationery Academy) in 2014 and it rocked her business world and truly propelled her business to the next level. She can’t wait to share all that she has learned over the years with you! 

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How to Get Started with Email Marketing

Email Marketing.  The very words sometimes make people sweat, but I want to tell you to step away from anything fear related with it, and think about all of the ways it can benefit your business. We are hoping this post will help with getting you started.

These days, we have content available to the people who want to learn about our businesses in a lot of places ... whether you're writing blog posts or sharing on Instagram, posting to Facebook or pinning your content on Pinterest, there are a lot of places for people who are interested in your business to find your content.  But that's exactly the thing.  They need to go to any of those places to find you or find the content you're putting out there, and then they have to return to find it again. 

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Successfully Selling your Products at Craft Shows and Holiday Markets

We are so excited about our Fall Class Series, starting off with the incredibly talented Amy Kinslow of Southern Fried Design Barn!  Amy is one of our Fall Conference Speakers and has tremendous amounts of knowledge in this industry, specifically when it comes to successfully selling your products at craft shows and holiday markets.

On August 29th, 2018 at 10am CST, Amy will be sharing all of the knowledge she has on this topic, with a 90 minute live class delivered in a webinar format! 

To learn more about Amy and this class in particular, please read this guest post written by Amy below.  Registration opens for the Founder Class on August 15th at 12:00pm CST, and we hope you will join us!

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