10 Ways to Add Value to your Online Shop this Holiday Season

Alrighty, y'all. With the launch of our 2018 Gift Guide, it means only one thing.⠀The holidays are coming.
Rather than thinking about how you can discount your products, I actually want to challenge you to not discount them. Let's turn this idea of discounting your products which you work so hard to create on it's head and think about ways that you can add value instead.

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Featured Artist: Sarah Roberson of The Redheaded Camel

If you suddenly found yourself with a broken back at 16 years old and saw that your competitive dance days were over, how would you overcome it? Sarah Roberson of The Redheaded Camel turned her pain into paintings and now, has found incredible success as a lettering artist who creates handpainted happiness every single day. She attended our Conference in the Spring of 2018 and returned again in the Fall, and the growth she has seen this year as a both outwardly with her business and intrinsically as an entrepreneur as she continues to move her business forward has been absolutely amazing to watch.

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Creating Cohesive Collections | Founder Class

Next week on September 20th, we’ve got an incredible class planned for you, all about Creating Cohesive Collections! Our goal with this class is to help you to create a cohesive product collection for your next launch. We'll discuss everything you need to know to develop a strong collection, discussing guidelines, tips, and examples to help you to develop a cohesive collection for your shop.

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Why Creating an Ideal Client Profile is Important

When you're working in your business and creating anything in your business - whether it's the copy for your website, a cohesive collection of products you're creating,  even writing an Instagram post, you want it to speak to a specific group of people every time.  By trying to speak to everyone by doing everything,  you are essentially speaking to no one.  So today, we're going to walk you through an exercise to create your ideal client and how to do this with every collection that you create for your business.

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Fall Creative Founders Conference Speaker Heather Jordan

Hooray! We are in the final week that our Conference Registration is open, and we are thrilled to share about our sixth speaker, Heather Jordan of Durst and Jordan Accounting! Heather joined us at the Spring 2018 Conference and taught the Money session. She is such a wealth of knowledge that we knew we had to have her join us again!

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Three Ways to Use Video with a Launch

When it comes to product launches, there are so many moving parts and piece to think about.  Besides the product images and captions themselves, there are so many other things to think about.  How are you going to get your audience to notice your work, how are you going to spread the word about the products you're creating, and most importantly, how are you going to keep their attention and convert the curiosity to clicks, which will then turn into sales?  These days, using video is one of the best ways to not only nurture engagement, but capture attention instantly. So today, we have Jessica Freeman, founder of Jess Creatives, with a guest blog post sharing three ways to use video as a part of a launch. 

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Fall Creative Founders Conference Speaker Amy Kinslow

Over the last few weeks, we've been sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference. Today, we have Amy Kinslow of Southern Fried Design Barn on the blog!

Ever since she had the opportunity to work at her local stationery store in high school, Amy Kinslow, owner of Southern Fried Design Barn, knew she wanted to be connected to this field of work. Soon after graduating college with a degree in graphic design, Amy attended the first ever Creative Founders Conference in 2011 with a small idea and a big dream. The conference kick started her business in late 2011.

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How to Get Started with Content Marketing

When it comes to your content that you are putting out into the world about your business, are you posting consistently and with a style that works for your business, or are you just putting things out there willy-nilly and hoping for the best?  Well my friend, if you're leaning more towards the willy-nilly side, today's post will hopefully help you to get a bit more streamlined.  Today, we're going to be talking all about Content Marketing.

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Fall Creative Founders Conference Speaker: Heather O'Brien

Over the next few weeks, we’re going  sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference.

So far, we have introduced Valerie McKeehan of Lily & Val and Erin Kendrick of Erin is Creative.  Today, we have Heather O'Brien of Heather O'Brien Design on the blog!

Heather attended the Creative Founders Conference  (known then as Stationery Academy) in 2014 and it rocked her business world and truly propelled her business to the next level. She can’t wait to share all that she has learned over the years with you! 

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How to Get Started with Email Marketing

Email Marketing.  The very words sometimes make people sweat, but I want to tell you to step away from anything fear related with it, and think about all of the ways it can benefit your business. We are hoping this post will help with getting you started.

These days, we have content available to the people who want to learn about our businesses in a lot of places ... whether you're writing blog posts or sharing on Instagram, posting to Facebook or pinning your content on Pinterest, there are a lot of places for people who are interested in your business to find your content.  But that's exactly the thing.  They need to go to any of those places to find you or find the content you're putting out there, and then they have to return to find it again. 

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Successfully Selling your Products at Craft Shows and Holiday Markets

We are so excited about our Fall Class Series, starting off with the incredibly talented Amy Kinslow of Southern Fried Design Barn!  Amy is one of our Fall Conference Speakers and has tremendous amounts of knowledge in this industry, specifically when it comes to successfully selling your products at craft shows and holiday markets.

On August 29th, 2018 at 10am CST, Amy will be sharing all of the knowledge she has on this topic, with a 90 minute live class delivered in a webinar format! 

To learn more about Amy and this class in particular, please read this guest post written by Amy below.  Registration opens for the Founder Class on August 15th at 12:00pm CST, and we hope you will join us!

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Spring Creative Founders Conference, Day 3 Recap!

This is one of my favorite days every year we have our Conference, because it's the day we have the most aha moments - the day that we take everything that has been learned in the last few days and combine it all together to make a plan moving forward, the day that we celebrate all of the hard work that has been done and get ready for what happens next ... the hard work of being a business owner is never complete, but this day is one that sets up everyone so well for the days that follow after they return home.

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Working with a Photographer to Elevate your Visual Brand

As creative business owners, we fall into a very unique space.  We are all consumers ourselves and so we know that consumers won’t buy what they can’t see.  We know that people are very visually oriented, especially when it comes to pretties, creative goods & art.  We also know that we generally only have a handful of seconds to convince people to slow their scroll and pay attention to what it is we’re selling.

Our imagery should tell an authentic & cohesive story across every space that our ideal consumers visit, whether it be our websites or our social media feeds, as these spaces are the “face” of our brand & our products. 

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Spring Creative Founders Conference Recap, Day 2!

Day Two was our first full day at our Conference, and we covered so many different topics this day, it definitely was filled with learning moments left and right.   Our speakers either led a main session or a breakout, we had dinner at the beach, and even included headshots for each person as well. By the end of the day today, you could see that the wheels were starting to turn for so many for our attendees, and we loved to see the blossoming friendships beginning to start as well.

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Spring Creative Founders Conference Recap, Day 1!

There is a very distinct possiblity that I am very giddy in sharing this today.  Every year, when it comes time to write this post, I take a big walk down memory lane, reminiscing over so many of the moments, the friendships, the interactions and the details that make up our Conference every year.  This year, this blog post walkthrough will again be over the course of the next three days, and I'll share a bit about each day with you.

Although our Fall Conference will be taking place at the beach, our time with our Spring Conference taking place at The Lee House for the last three years was one that we absolutely loved.  It is set up as a bed and breakfast, and completely changed the way we want to host our Conference.  We had the entire place to ourselves, and it was really nice to know that we didn't have other vacation-goers mixed in with us - whether people wanted to stay up until 2am chatting on the couches downstairs or brew a cup of coffee at 5am in their pajamas, knowing that we had the space to do so completely to ourselves was just perfect.

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An Overview of Acuity, Our Favorite Calendar Scheduling Tool

How many times have you had to schedule a meeting with someone for your business?  Let's chat about two different scenarios here.How many times have you had to schedule a meeting with someone for your business?  If you have meetings with anyone, regardless of if they are with potential clients, vendors, or even business friends to set up coffee dates, sometimes they can get a bit challenging when you both have different schedules to work with. Luckily for you, there are tools made specifically to help with this, and today we’re chatting about one in particular that we love.

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Fall Creative Founders Conference Speaker Erin Kendrick

This month, we’re going to be sharing about each of our Speakers individually and share more about what each of them will be speaking on for our Fall Creative Founders Conference. We are continuing this series today with the powerful Erin Kendrick of Erin is Creative!

Erin is a visual artist from Jacksonville, Florida who’s color rich, acrylic ink-stained works of art seek to inspire a dialogue about contemporary spectatorship and the power of language as it relates to perceptions of and about black women. She has exhibited work in museums, galleries and alternative spaces throughout the southeastern United States. Erin has completely come into her own, distinctive, entirely unique element as an artist, and she is someone I am thrilled will be with us at the Conference this fall.

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The Power of Attending Conferences, Workshops, and Retreats

A small handful of entrepreneurs know the power of attending Conferences, Workshops, and Retreats, and go every year.  

And a lot of entrepreneurs, for whatever reasons they may be, do not.  We will buy online courses, classes, and attend online webinars all day long, but going to anything in-person has lot lower of a chance of it actually happening.

Why is that? The power of attending an in-person event gives you something that all of these online offerings do not, and that's something that I want talk about today.  So below, I wanted to write a post sharing with you why I think that attending an in-person event is not only important, but should be a vital item you include in your business as an entrepreneur.

After reading, let us know your thoughts on if you find these same things to be true!

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